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The 14 Best Blogs for Small Business Owners

CMOE

There is no shortage of small business blogs out there. The CMOE team is attempting to make the process easier by highlighting the 14 best blogs for small business owners. We encourage you to carve out time to gain valuable insights from these blogs: 1. The blog offers numerous articles on each of those topics.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Here is a summary of the sales targeting toolbox for professional services firms. And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. So targeting is often more important and more challenging.

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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

As an fan of Challenger sales (and the variant Insight Selling Insight selling – building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. Rainmaking best practice in professional services firms (Selling behaviours).

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

I’ve been part of delivering these results, multiple times in my career, for both employers and clients. You do that through your solutions, so eventually, they may have an interest in your products and services, but that will come after their interest in what your products or services might do for them.

B2B 211
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Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

The key to a healthy, mutually beneficial relationship with clients is simple: stay in touch. Follow these tips to make sure your clients don't slip away. Too many clients, not enough time 12 tips to keep in touch with your client 1. Too many clients, not enough time Key account managers have a lot of clients.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

We looked at case studies from professional services firms. The complexity of professional services firms adds to the strategy challenge. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services. Top-down or Bottom-Up Strategy?

Marketing 130
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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Develop new services.

Marketing 130