Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Mike Kunkle

OCTOBER 2, 2022

We’re trying to persuade, influence, and negotiate to get what we want and get others to do what we want. It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). And, when they are buying, you might negotiate to ensure the transaction is mutually beneficial and win-win. (Or,

Co-Creation 248

Co-Creation Negotiation Sales B2B 248

KAM With Passion

JUNE 20, 2021

Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. These cover general business acumen as well as sales and negotiation skills and competencies. Advanced – Module 5: Driving co-creation with a truly strategic account. Negotiation (base level).

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Deep Insight

JULY 3, 2020

Some time ago, we posted a blog called Help! This blog is about the accounts with the best, strongest and deepest relationships. Less effort is required to extend existing contracts or negotiate new ones. In our previous blog we talked about poor client relationships that are unprofitable. – Sales costs are lower.

Co-Creation 52

Co-Creation B2B Innovation Account Management 52

MDI Training

NOVEMBER 14, 2023

Read this blog post to see the results. In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. AI does not yet have a (co-)decision-making role. But there will be separate blog posts about this.

Leadership 52

Leadership Artificial Intelligence Digital Transformation Co-Creation 52

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. They are responsible for identifying new sales opportunities , developing service and product offerings, and negotiating contracts.

Account Management 52

Account Management Management Account Planning Co-Creation 52

Arpedio

MARCH 27, 2023

4 Sales Methodologies That Will Maximize Your Sales Success ← Back to blog Are you looking for the best way to engage with customers, boost team performance, and close more deals? By adopting the right sales methodology, you can unlock your sales team’s full potential.

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Sales Account Management e-Learning Decision-making 52