Upland

AUGUST 29, 2023

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. In this article, we will take a closer look at buying intent and its role in helping you navigate today’s intricate web of customer preferences, expectations, and buying behaviors.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Customer Think

FEBRUARY 23, 2024

Increasing customer satisfaction and engagement is a key target for many consumer-focused businesses. The ability to measure this critical metric and track its progress is fast becoming an essential element of any dynamic marketing lifecycle.

Management 59

Management Marketing 59

Customer Think

NOVEMBER 8, 2022

Over the last few years, the Voice of Customer (VoC) has become essential to customer experience (CX). Across all industries, companies use metrics such as the Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction Score (CSAT) and to […].

CXM 118

CXM Customer Experience 118

Brooks Group

DECEMBER 1, 2023

Put simply, strategic account management is all about responsiveness, problem-solving, customer satisfaction, and building long-term relationships that lead to additional revenue. Those objectives will help you decide which metrics make the most sense for your team to track.

Account Management 93

Account Management Management Account Planning Sales Training 93

Customer Think

JANUARY 27, 2023

How do customers feel about your business? This customer satisfaction metric gauges how likely your customers are to recommend your products or services to others. It’s important to know. And a good way to learn is your Net Promoter Score (NPS). Your score is measured on a scale of 0 to 10.

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Brooks Group

DECEMBER 20, 2023

As a sales leader or sales manager, your ability to navigate the complex terrain of market trends, team performance, and individual contributions hinges on a crucial tool—sales metrics. In a landscape where intuition must be complemented by concrete evidence, sales metrics empower managers to make informed choices.

Sales 92

Sales Decision-making Sales Training Sales Management 92

Red Star Kim

MAY 11, 2023

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. When a company creates a strong brand it attracts customer preference and builds a defensive wall against competition” ( Peter Doyle , Warwick Business School). Brands can also be aspirational.

Management 130

Management Co-Creation Publishing Leadership 130

Arpedio

MARCH 6, 2024

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, account management involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Apptivo

SEPTEMBER 26, 2023

" title=" Key Customer-Centric Field Service Metrics" data-src="[link] /> 1. What Are Field Service Metrics? Why is it important to set Metrics in field service? Top 10 Customer-Centric Field Service Metrics 4. How to Choose the Right Field Service Metrics? Footnotes What Are Field Service Metrics?

e-Learning 52

e-Learning Decision-making Stakeholders Meetings 52

Insightly

OCTOBER 5, 2021

This is part 3 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Many companies talk about being “customer-centric.” In reality, too few invest the time and effort to provide truly customer-centric experiences.

Customer Experience 98

Customer Experience Customer Success CRM Innovation 98

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Customer Success Management Artificial Intelligence 52

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!

Account Management 52

Account Management Communication Management Artificial Intelligence 52

Arpedio

FEBRUARY 21, 2024

In the dynamic landscape of sales, understanding and leveraging sales metrics is not just advantageous—it’s imperative. Sales metrics serve as the compass guiding businesses toward their goals, providing invaluable insights into performance, identifying areas for improvement, and ultimately driving revenue growth.

Decision-making 52

Decision-making Sales Profitability Acquisition 52

Nutshell

FEBRUARY 20, 2024

Inbound marketing is an approach to marketing that focuses on attracting potential customers by providing valuable, relevant content rather than interrupting their experience with traditional advertising strategies. With digital marketing, you can track search rankings, clicks, and other metrics and connect leads to specific campaigns.

Marketing 77

Marketing e-Learning Media CRM 77

Zendesk

MARCH 19, 2021

In our Customer Experience Trends Report 2020 , we uncovered a startling statistic: about 50 percent of respondents said they’d switch to a competing brand after just one bad customer experience. Fifty-percent customer churn is a death sentence for almost any business—which means it’s time to prioritize customer satisfaction.

Media 98

Media Customer Experience Retail Value Proposition 98

Arpedio

NOVEMBER 22, 2023

Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping. This can lead to increased customer satisfaction, loyalty, and retention.

Stakeholders 52

Stakeholders Decision-making Innovation Business Growth 52

SBI Growth

MAY 24, 2021

Inefficient activity assignment and role clarity issues within your organization can drive down important metrics such as your customer service satisfaction or net promotor scores. As a Sales Leader, you’re liable for understanding where your individual contributors need to be.

Sales 114

Sales Organization Customer Experience B2B 114

Apptivo

JANUARY 19, 2022

Business can be of any type, but one prime factor that all businesses focus on while boosting the business performance metrics is customer relationship management. Customer Relationship Management is the backbone for efficient business performance management. Know Your Customers. and ‘How CRM helps business?”.

CRM 98

CRM Software Software Financial Services 98

OnStrategyHQ

APRIL 24, 2023

So number of new customers, that’s fine. But a little bit advanced or a little bit more expressive, would be number of new customers this year, or number of new customers for a certain product or a certain service. So we want to achieve 1000 new customers by the end of the year. So what is it is it? Be consistent.

Profitability 105

Profitability Publishing CRM Insurance 105

Insightly

MAY 30, 2023

Customer relationship management (CRM) has become a critical tool for driving business success across industries. As businesses increasingly rely on CRM software and systems to manage customer interactions, evaluating the overall effectiveness of these tools is essential. Setting benchmarks is necessary to evaluate the impact.

CRM 52

CRM Decision-making Facilitation Customer Experience 52

Mike Kunkle

APRIL 8, 2023

This applies to a customer lifecycle, the buying process within it, and your sales process which should be mapped to it.) But when you uncover, clarify, satisfy, and confirm the satisfaction of the exit criteria for each buyer in each stage, you take the effectiveness of your opportunity management to a whole new level.

B2B 211

B2B Decision-making Sales Stakeholders 211

AchieveIt

NOVEMBER 28, 2023

But, these objectives’ success metrics are only tangible through data analysis. And without these metrics, it’s extremely challenging to definitively gauge any progress toward goals. They can use relevant metrics and data-driven insights to reallocate resources to the areas that need it the most.

Decision-making 52

Decision-making Banking Government Organization 52

Arpedio

OCTOBER 10, 2023

Creating personalized content for Account-Based Selling ← Back to blog There’s no way around it. In this blog post, we’ll delve into the significance of personalization within ABS. By tailoring your content and outreach, you increase the chances of turning prospects into customers.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Showpad

DECEMBER 16, 2021

These pillars are interconnected, and combined approaches result in better customer engagement; for example, we cannot create quality content or training if we don’t look at the data, and we won’t have good data if no one knows how to use our platform.”. Our last area of focus, and probably the most relevant, is customer engagement.

Value Proposition 52

Value Proposition Account Management Decision-making Digitalization 52

Customer Think

JULY 18, 2023

Customer support services are the backbone of any successful business, as they directly impact customer satisfaction, retention, and overall brand perception. Organizations rely on metrics and key performance indicators (KPIs) to gain insight into the efficacy and efficiency of these services.

Organization 52

Organization 52

Sales Outcomes

NOVEMBER 7, 2022

Every business wants to increase its customer base while decreasing the number of customers who leave. This blog post will discuss the steps your organization can apply to identify, measure, and reduce customer churn. Attacking churn requires the analysis of metrics (i.e., has goals, metrics, and KPIs.

B2B 52

B2B Prioritization Organization Meetings 52

Apptivo

MAY 26, 2022

What is customer satisfaction? Why is customer satisfaction important? How can you measure customer satisfaction? Which type of customer satisfaction metrics to use? 3 Simple and Effective Ways to increase customer satisfaction. In this blog, we will delve deep to.

Retail 52

Retail Customer Experience Media B2C 52

Insightly

MARCH 25, 2024

Unsurprisingly, CRM, or Customer Relationship Management , is the foundation of any successful sales and marketing strategy. It encompasses a wide range of practices, technologies, and methodologies to nurture relationships with prospects and customers. What is Lead Management?

CRM 52

CRM Management Prioritization Communication 52

Arpedio

DECEMBER 19, 2023

Account-Based Selling Strategy: Key Takeaways Explore the ARPEDIO platform ← Back to blog What exactly is an Account-Based Selling Strategy? We’ll also highlight the tangible benefits of adopting an ABS approach, from enhanced customer engagement to improved sales outcomes.

Decision-making 52

Decision-making Account Planning CRM Marketing 52

Arpedio

FEBRUARY 15, 2024

Enter pre-sales—a fundamental aspect of the customer journey that often goes overlooked but holds immense potential for businesses aiming to drive conversions and foster customer loyalty. It encompasses a series of crucial interactions and engagements that occur before a potential customer decides to make a purchase.

Decision-making 52

Decision-making Sales Customer Experience Value Proposition 52

Arpedio

FEBRUARY 22, 2024

Developed by Neil Rackham in the 1980s, Spin Selling has since become a cornerstone of modern sales strategies, offering a systematic approach to understanding customer needs and closing deals effectively. The key objectives of Spin Selling include: Understanding the customer’s current situation and context.

Software 52

Software Software Decision-making Performance Review 52

Insightly

FEBRUARY 25, 2022

What is a customer focus strategy? Top brands like Apple, Amazon, Trader Joe’s, and Costco (just to name a few) hyper-focus on customer experience. . Put customer satisfaction first. Examine your products/services from the customer’s viewpoint. Take a few steps on your own customer journey.

Logistics 98

Logistics CRM Stakeholders Media 98

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. Here are the best insightful SaaS blogs that can help you make better decisions, solve complex issues, or understand new techniques to gain an advantage in the competitive SaaS world. The 20 Best SaaS Blogs You Must Follow.

Software 23

Software Software B2B Decision-making 23

Jermaine Edwards

MARCH 17, 2020

How do you know what to do at the different stages in your customer relationships? This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. What is the Customer Life Cycle?

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Insightly

OCTOBER 5, 2021

This is part 3 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Many companies talk about being “customer-centric.” In reality, too few invest the time and effort to provide truly customer-centric experiences.

Customer Experience 59

Customer Experience Customer Success CRM Innovation 59

ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. It serves as a blueprint, providing a clear direction for sales teams on how to engage with customers effectively. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Arpedio

SEPTEMBER 25, 2023

Key account management vs. traditional sales ← Back to blog The game of sales and customer relations has changed – staying competitive is no longer just about making the sale; it’s about nurturing valuable, long-lasting relationships with your top-tier clients. What is traditional sales?

Key Account Management 52

Key Account Management Account Management Management Sales 52