Red Star Kim

MARCH 17, 2023

I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? Although I was intrigued by some professional service firms who dipped their recruitment toe in virtual worlds through SecondLife in the early 2000s. He shared his views at a webinar earlier today.

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

SEPTEMBER 5, 2023

I’ve summarised some key ideas to incorporate into your training programmes and included an overview of my training services at the end. I liked the mind-maps throughout the book showing you what topics will be covered in each section. Stories aid stickiness. There’s a chapter dedicated to review and reflection activities.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Hubspot Sales

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. Customers now expect a digital element in every business. of total retail.

Digitalization 94

Digitalization eCommerce Finance Internet 94

Nutshell

APRIL 3, 2024

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Here’s a quick outline that can help you get started, but make sure to customize it to your specific needs and goals! You need to create a compelling story. DOWNLOAD Want to generate more leads? (Of Of course you do.)

Stakeholders 71

Stakeholders Digitalization Marketing Internet 71

SuperOffice

AUGUST 1, 2022

When you start building your first marketing strategy, all you think of is how to get new customers. You hardly think of how to attract bigger customers specifically. All you want is to attract more people who might be interested in your product or service. High-ticket vs. low-ticket customers. And you aren’t alone.

Decision-making 117

Decision-making Prioritization B2B Marketing 117

Brooks Group

MAY 17, 2022

That dried up almost overnight which made us stop to really evaluate how we could be of service to our customers (whether we could charge for it or not). Everything they discussed was incredibly relevant because all of their topic ideas were sparked by direct audience feedback. . Why will your customers listen to you?

Supply Chain 87

Supply Chain Co-Creation Facilitation Sales 87

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

Mike Kunkle

JUNE 12, 2022

If your business model includes SaaS or ongoing revenue streams, flow transactions or purchases, speak with your largest customers to understand not only their condition and how you can support them, but also how their current state may impact you. Can anything be moved to a self-service/e-commerce model? Sales Force Structure.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

MDI Training

DECEMBER 4, 2023

Click below to access our AI-generated version of this blog article! The entire topic of talent acquisition and onboarding is therefore managed very automatically via AI. The topic of customer service is now also strongly driven by AI in our business model. Click below to access our AI-generated version.

Artificial Intelligence 105

Artificial Intelligence Digital Transformation Leadership Digitalization 105

SalesGlobe

SEPTEMBER 12, 2023

Over years of working with strategic account teams, SalesGlobe developed the Aspirational Account Planning method to help teams understand the customer story, define aspirations, become better customer problem-solvers, and dramatically increase sales results. What’s Aspirational Account Planning? Is not just a tool.

Account Planning 52

Account Planning Procurement Decision-making Manufacturing 52

Hubspot Sales

AUGUST 24, 2020

You can identify users that are particularly interested in your industry or products and services similar to yours through forums like LinkedIn groups and similar message boards. A customer referral is one of the most compelling assets you can count on to generate new business. Empower evangelists.

Digitalization 124

Digitalization Media Sales Digital Transformation 124

MDI Training

JULY 26, 2023

In this blog post, you will learn about the areas where this technology is particularly suitable and what you, as a leader, need to pay special attention to. Customer Service and Recruiting A form of artificial intelligence that you are probably familiar with is chatbots that provide automated responses to customer questions.

Artificial Intelligence 98

Artificial Intelligence Digital Transformation Leadership Digitalization 98

Brooks Group

MARCH 21, 2023

The success stories in sales are certainly no different. When a sale is lost, do you blame the customer, your own organization, or other external forces? Customer service staff. Unreasonable customers. I assume full responsibility for all of my actions with every prospect or customer. Poor quality.

Emotional Intelligence 90

Emotional Intelligence Sales Sales Training Organization 90

ACT

JANUARY 30, 2024

Unlike established global corporations, you may not be able to afford fancy, high-budget marketing strategies and campaigns to reach target markets and potential customers or create brand awareness. Select evergreen topics that will resonate well with your ideal customers and address their pain points.

Small Business 52

Small Business Publishing Leadership Decision-making 52

Hubspot Sales

OCTOBER 11, 2019

Caroline Forsey, a staff writer for the HubSpot Marketing Blog, says "Your marketing and sales teams need to be in tight alignment because your buyer needs to be communicated with, and sold to, wherever and whenever she wants. Read industry blogs. and "Do we offer a product or service to fill that need?" Get certifications.

Brainstorming 125

Brainstorming CRM Media Decision-making 125

Hubspot Sales

APRIL 25, 2023

You can ask ChatGPT to include a statistic from a certain blog link, Mendes suggests. Research Buyer Personas AI gathers customer data on a massive scale. Perform Sentiment Analysis How customers react, interact, and respond to marketing emails can provide valuable insights. Rewrite this email based on this.”

Sales 97

Sales Emotional Intelligence CRM Decision-making 97

Red Star Kim

JANUARY 22, 2024

I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

OCTOBER 17, 2022

We also considered story structures. From Freytag’s pyramid and seven basic story plots to Pixar’s, Storybrand and Underdog. selling legal services with storytelling (kimtasso.com). Storytelling book reviews: The Story Advantage and The Story Factor (kimtasso.com). Chronology. Theory and practice. Writing rules!

Remote Working 130

Remote Working Communication Internet Decision-making 130

Hubspot Sales

MAY 26, 2023

You have to meet them where they are, or put yourself out there to whoever will see and value your services. Building meaningful relationships in real estate is vital to converting them into loyal customers. This is a concept known as real estate prospecting. Define your target market. Create informative content.

Marketing 77

Marketing Advertising Media Software 77

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. What books would you recommend for internal communications in professional services firms? Introduction. About the author.

Communication 130

Communication Facilitation Leadership Stakeholders 130

Mike Kunkle

NOVEMBER 26, 2022

All the Resources you need to master and apply the course lessons, including the book, templates, topic deep dives, quizzes, and more. So, you may debate all you want, but I’m sticking with my story. SPARXiQ Blog: [link]. Distribution Strategy Group Blog: [link]. Anything else is just noise. Twitter: [link].

Sales 200

Sales Leadership Transportation Sales Training 200

Strategic Communications

JUNE 2, 2023

In this blog post, we’ll look at some of the best tips for getting the most out of generative AI for content marketing. This technology can be used to create a wide range of content including blog posts, social media captions, emails, and even product descriptions. What is Generative AI?

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Red Star Kim

SEPTEMBER 29, 2023

Differentiation is a critical aspect of professional services marketing and is no different in personal brands. A key consideration is the value a brand delivers to its customers or clients. There was advice to consider which personalities worked well together and how to make things relevant to topical issues yet still stand out.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

SEPTEMBER 8, 2023

Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing. So we didn’t spend much time on innovation at this session – but here is an overview of the topic: Innovation in Marketing (kimtasso.com).

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Brooks Group

JULY 14, 2023

Overall, asking the right kind of sales questions empowers you to effectively understand your customers, tailor your approach, address objections, and guide the sales process. This understanding allows you to tailor your offering and demonstrate how your product or service can address their specific pain points.

Sales 52

Sales Sales Training Decision-making Prioritization 52

Red Star Kim

MARCH 16, 2023

A summary of delegate discussion topics and poll results are shown below to add to the learning resources from the session. What can I tell people about my services?) Share the success story. Grow Your Share of Wallet (hbr.org) How Industrials Can Capture More Share of Customer Wallet (lek.com) Should you use a client charter?

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Arpedio

OCTOBER 10, 2023

Creating personalized content for Account-Based Selling ← Back to blog There’s no way around it. In this blog post, we’ll delve into the significance of personalization within ABS. By tailoring your content and outreach, you increase the chances of turning prospects into customers.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Red Star Kim

SEPTEMBER 22, 2022

Client service and sales opportunities for professionals in the digital age” some key issues emerged: Telephone skills: Anxiety, voice, etiquette and the client experience. This topic is explored well in the recent book Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). Personable. Professional.

Emotional Intelligence 130

Emotional Intelligence Communication e-Learning Digitalization 130

Arpedio

MAY 3, 2021

Back to blog. Could the post-Covid time be our chance to build stronger relationships and generate a sense of trust with employees and customers - perhaps through data and technology? It enables coworkers to service, market, sell and collaborate around customers at any time. Highlights from Salesforce Live 2021 (Denmark).

Digital Transformation 98

Digital Transformation B2B Innovation Account Management 98

Hubspot Sales

JUNE 9, 2020

On the other hand, if you want to enter this space and acquire customers, you’re in for an uphill battle to get established because of all the competition you face. This ability to connect with your audience enables you to sell your product or service more effectively. GetResponse is a nice case in point. Your vehicle framework.

Marketing 76

Marketing Sales Management 76

Brooks Group

JULY 13, 2022

It is the customer—not the salesperson—who determines value. The salesperson has to ask questions to uncover those customer needs and wants. . It’s easy to identify because it’s fact-oriented and based on your specific product or service. What major challenge is the customer currently facing?

Energy and Utilities 73

Energy and Utilities Decision-making Sales Training Profitability 73

MDI Training

JULY 26, 2023

In this blog post, you will learn about the areas where this technology is particularly suitable and what you, as a leader, should pay special attention to. Customer Service and Recruiting A form of artificial intelligence that you are probably familiar with is chatbots that provide automated responses to customer questions.

Artificial Intelligence 52

Artificial Intelligence Digital Transformation Leadership Digitalization 52

Hubspot Sales

JANUARY 21, 2019

There’s a lot that goes into starting a business, like strategy, budgets, and legalities, before you can create and roll out your product or service. Subscription boxes for pets, toothpaste tablets, or a co-working space for servicing your car … whatever your idea may be, you’ve got one. Validating and Launching Your Product.

Investors 122

Investors Profitability Innovation Decision-making 122

Nutshell

APRIL 4, 2019

When a prospect makes the decision to become your customer, you want to roll out the red carpet for them. After all, your welcome email sets the foundation of your branding and helps to establish the connection you have with your customers or potential customers. So, what exactly is a welcome email? Only 57.7%

B2B 109

B2B B2C Onboarding Communication 109

PandaDoc

MARCH 9, 2024

Also, since we’re on the topic of productivity and project management tools, there are a couple of Slack integrations that deserve their own shoutout. Pricing : Paid plans begin from $11/user/month, with add-on services costing extra. This customization helps you tailor automation based on your entire team’s needs.

Co-Creation 52

Co-Creation Communication Meetings Onboarding 52

Revegy

FEBRUARY 4, 2020

In the age of customer-centricity, B2B companies are fighting for a competitive advantage through strategic relationship building. Part 1: Developing Customer Insights. Developing customer insights isn’t a one-time thing, it should be an integrated part of your strategic client development. Lead with your stories.

Finance 64

Finance Investors Financial Services Account Management 64

Brooks Group

SEPTEMBER 27, 2023

B2B buyers today want to research products and services on their own and prefer digital self-directed experiences. You can also invite subject matter experts (SMEs) or customers to the mix. They can simply record a selfie video on their phone spotlighting a positive experience with a customer or a recent sales win.

Brainstorming 52

Brainstorming Sales Meetings Prioritization 52