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Aligning Customer Success and Sales to Grow Your Business

Brooks Group

Your customer success team can be your best ally. When you have satisfied customers, they’re likely to buy from you again, refer you to others, and, over time, spend more. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers.

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Tailoring the Buyer and Customer Experience to Address Changes in Decision Making

SOAR Performance Group

In recent years, buyers are noticeably changing their decision-making processes. The post Tailoring the Buyer and Customer Experience to Address Changes in Decision Making appeared first on SOAR Performance Group.

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. It doesn’t have to be promotional content, though.

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Sales Process vs. Sales Methodology: What’s the Difference?

Upland

An organization can make a considerable investment in a methodology, only to discover that it was not effective because there was no sales process to support it. Many think that MEDDIC is a sales process, but it’s really a deal qualification framework with multiple processes for decision criteria, decision process, etc.

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8 Key Account Management Skills in Demand Right Now

Account Manager Tips

jobs being gobbled up by new technology and millennials set to make up 75% of the workforce might have you worried. LinkedIn recently revealed the most promising jobs and in-demand skills and three customer relationship focused roles made the Top 10 #3. Customer Success Manager #7. Fair and decisive. I sure was.

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A Guide to Sales Enablement AI 

Upland

Its many evolutions and the powerful AI of today make it an irresistible tool to many. Customer success leaders leverage chatbots to lighten workloads. Its content capabilities make it an indispensable tool for your sales team. Educate your leads using AI-generated content for product descriptions, blogs, and sales decks.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).