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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Customer-centric Program Design : Dynamic times mean agility in program design for optimal customer experience. Offer broader interactions with customers.

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Blogging Best Practices

Strategic Communications

A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs. Personally, I think the whole field of blogging is still a work-in-progress for many. Blogging Best Practices.

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The 14 Best Blogs for Small Business Owners

CMOE

There is no shortage of small business blogs out there. In fact, in today’s digital world, we can be inundated with business advice—it can be challenging to find the ones that provide quality resources and value among the many. We encourage you to carve out time to gain valuable insights from these blogs: 1.

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How Leea Huffine at Atlas Copco enables the sales team | Building Modern Sellers Blog Series

Showpad

In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We But the quick shift led to a positive outcome: “We came up with some new ways to reach our customers.”.

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How Tom Carter at Kaiser Permanente Empowers Sales to Have Strategic Conversations | Building Modern Sellers Blog Series

Showpad

In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If I’ve worked myself into a marketing job, but 80% of my career has been in sales, account management, and creating marketing programming and other services to support sales teams. .

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Here is a summary of the sales targeting toolbox for professional services firms.

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AI is a marathon, not a sprint: Zendesk CEO Tom Eggemeier on the evolution of customer service

Zendesk

Tom Eggemeier knows a thing or two about customer experience. “They gave amazing, proactive, personalized customer service to the people that shopped in their store, and I remember being in there,” he says. Long before he was the CEO of Zendesk, his grandparents operated a small grocery store in Covington, Kentucky.

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