Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Customer Think

OCTOBER 20, 2021

It shapes the way a product or service is perceived and accepted in different markets and can make or break a business. For businesses across the world, branding is enormously powerful. In my time working with large global companies, I’ve learned what makes good branding and how brand association differs across regions.

Marketing 69

Marketing 69

Hubspot Sales

JULY 19, 2018

It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. Happy reading!

Investors 128

Investors Finance Marketing Construction 128

Upland

AUGUST 29, 2023

As a result, harnessing it is essential in today’s competitive market – more so than ever before. Understanding buyers’ intent is akin to gaining insight into the minds of prospective buyers, allowing you to tailor strategies and content accordingly. It encompasses the motivation, need, and desire behind any activity.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Mike Kunkle

MAY 30, 2023

There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work. It’s organizational behavioral change management, for sure, and requires both smart and hard work. Therefore, enablement is hard work.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Showpad

NOVEMBER 21, 2021

The support we provide can be solidified into three functions: GTM training strategy, Showpad Management, and onboarding/upboarding. Training strategy encompasses three different components: knowledge, skill, and process. All of a sudden our teams knew exactly where to go. How are we cross-training teams? .

Supply Chain 98

Supply Chain Healthcare Onboarding Sales 98

Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client. Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. Two tools were provided to assist with this.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Showpad

MAY 12, 2022

“ Later, I received another phone call, and he said, ‘It’s not going to stay as a 2-week lockdown. While marketing was creating and organizing valuable content for sales reps to use, reps were often still unaware of what resources were available and how to best use them. Here’s how they did it.

Telecommunications 98

Telecommunications Manufacturing Value Proposition Sales 98

Showpad

JANUARY 12, 2023

In her 20+ year tenure with the global energy management and automation company, Ljiljana has seen and led major technological evolutions across the business — from customer care to IT support and, most recently, sales enablement. . Paving the way as Digital Citizens . We all check online first now. We all check online first now.

Digital Transformation 59

Digital Transformation Management Digitalization Sales 59

Showpad

DECEMBER 5, 2021

Meet Tom Carter , National Vice President, Business Marketing at Kaiser Permanente. In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If How do you think about sales and marketing today? .

Digitalization 98

Digitalization B2B Sales Customer Value 98

Red Star Kim

JUNE 1, 2023

Value propositions Knowing how you will differentiate from competitors will be the foundation on which you base your value proposition and a key part of your pitch sales strategy. This may take place on a periodic basis – for example, in support of your marketing planning cycle.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Outbound Engine

APRIL 9, 2020

You can expect fewer referrals from real estate agents until our nationwide social isolation is over, and perhaps even longer if the housing market fails to bounce back right away. On the marketing side, you should be active in the digital spaces where your audience already spends time. It’s a perfect recipe for consumer confusion.

Decision-making 52

Decision-making Media Digitalization Publishing 52

Mike Kunkle

AUGUST 8, 2023

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. Let’s dive into the key barriers that often hinder sales leaders from reaching the full potential for their sales forces and explore strategies to break through these limitations. The result?

Sales 188

Sales Prioritization Innovation Leadership 188

SBI Growth

AUGUST 26, 2012

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. In other words, content marketing is communicating with your customers and prospects without selling.

Advertising 122

Advertising Media B2B Decision-making 122

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Showpad

JUNE 6, 2022

In this interview, she shares how she and her team are adding value during virtual conversations with customers—and how they’re partnering with marketing to build curated content experiences. We’re trying to change the way we prioritize and adopt new tools because it impacts our position in the market.

Virtual Selling 52

Virtual Selling Decision-making Sales Digitalization 52

Mike Kunkle

OCTOBER 2, 2022

It’s targeting (markets, personas, problems). And until we flip that script, we are going to continue to see B2B buying research that shows that buyers want to avoid sellers. I get the intent of the “we’re all in sales” message, generally, much like Dan Pink’s book, To Sell is Human.

Co-Creation 248

Co-Creation Negotiation Sales B2B 248

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. What is digital entrepreneurship? of total retail.

Digitalization 97

Digitalization eCommerce Finance Internet 97

Hubspot Sales

DECEMBER 16, 2021

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. Demand generation is how your business reaches new markets and gets audiences excited about what you have to offer. What is demand generation? Image Source.

Software 111

Software Software Media Meetings 111

Nutshell

MARCH 31, 2023

There are lots of resources out there that can help you do this, from blogs to books to podcasts to newsletters. Best blogs for sales managers Sales blogs are an excellent way to learn new sales leadership skills, brush up on your sales knowledge, and get the latest news. Keep exploring our blog for our latest posts!

Sales Management 62

Sales Management Management Sales Leadership Leadership 62

Arpedio

FEBRUARY 2, 2024

8 Game-Changing Benefits of Account-Based Selling Explore ARPEDIO's Account-Based Selling Platform ← Back to blog In the world of sales, where personalization is paramount, it is almost impossible to overlook the significance of Account-Based Selling (ABS). Table of Contents 1.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

Nutshell

APRIL 3, 2024

Audits are vital to your SEO strategy because they help you identify and address website architecture or technical SEO issues. Audits help us identify these issues before they become a serious detriment to our online marketing performance. Ready to take your search engine optimization (SEO) campaigns to the next level?

Stakeholders 71

Stakeholders Digitalization Marketing Internet 71

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

CRM 71

CRM Software Software Media 71

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. As consumers discover more about your products or services, leads go down the funnel starting at the top.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Mike Kunkle

MARCH 31, 2023

click the image to view a larger version] By the way, there are literally dozens of commercial methodologies on the market today, but very few that cover the entire customer lifecycle. It should be aligned to the customer lifecycle and buying process, where possible. I can’t tell you how many times I see confusion about that.

Sales 217

Sales Interpersonal Skills Account Management Sales Training 217

Sales Gravy

SEPTEMBER 1, 2023

Marketing and Do It! One of the most effective approaches that salespeople can leverage to close bigger deals is using interviews as a sales strategy to gather intelligence, build relationships, and connect with high-level decision makers. Target a specific market instead of trying to target everyone.

Publishing 85

Publishing Marketing Sales Management 85

Clarity Engagement Solutions

DECEMBER 15, 2021

At Clarity Engagement Solutions , we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations in accordance with their market access questions. What Does 'Going Digital’ mean? So, what does ‘going digital’ actually mean’? . Why is that? Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Clarity Engagement Solutions

DECEMBER 15, 2021

At Clarity Engagement Solutions , we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations in accordance with their market access questions. What Does 'Going Digital’ mean? So, what does ‘going digital’ actually mean’? . Why is that? Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

SBI Growth

MARCH 7, 2024

If you have been following our podcast and latest blogs, you would have heard many of our experts talk about how talent initiatives are the quickest way to drive growth.

Meetings 126

Meetings Management Marketing 126

Arpedio

MARCH 13, 2024

In today’s competitive business landscape, having a well-defined and meticulously executed Go-to-Market (GTM) strategy is essential for success. But what exactly is a Go-to-Market strategy, and why is it so crucial?

Value Proposition 52

Value Proposition Marketing Media Retail 52

Hubspot Sales

MARCH 27, 2023

Figure out what you’re selling Are you going to offer all your business’ services online? How much are you going to price your services? Conduct market research After defining your target audience, it's time to conduct market research to better understand them and meet your buyers where they are.

Media 121

Media e-Learning Onboarding Marketing 121

Strategic Communications

APRIL 29, 2024

Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc. Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc.—to

Digitalization 52

Digitalization Publishing Marketing Communication 52

Apptivo

FEBRUARY 16, 2023

Go Automatic! Why is automation the smartest choice for email marketing? Summing it Up Go Automatic! Even though automation has been the go to option to avoid human mistakes, many businesses are still in the early stages of automating much of their daily activities. Email automation: Gist 3.

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

Hubspot Sales

MAY 26, 2023

In real estate, you have to understand that prospects aren't going to appear out of thin air. In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. Prospecting should be a fundamental part of your business strategy as a real estate professional.

Marketing 81

Marketing Advertising Media Software 81

SuperOffice

AUGUST 1, 2022

When you start building your first marketing strategy, all you think of is how to get new customers. To close larger deals, you need to revisit and adjust the whole business strategy – from brand positioning to marketing and sales campaigns. What can possibly go wrong? And you aren’t alone.

Decision-making 117

Decision-making Prioritization B2B Marketing 117

SBI Growth

APRIL 24, 2020

To adapt to this new normal, COVID-19, you are likely rethinking your go-to-market strategy. Companies need to reallocate go-to-market resources (people, money, and time) in order to capture opportunities in the short-term, as well as. These are truly challenging times.

Marketing 93

Marketing Customer Experience Customer Success B2B 93