The Future of SAM – Revisited
Strategic Account Management Association
AUGUST 24, 2021
This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . From all this, we stress tested long-held views about strategic account management. The future is now. The challenge is to visualize what that future will look like.
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