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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

This past year has created a new normal, where virtual engagement will remain even as we re-introduce face to face into our lives. Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Since the inception of our GAM program, we have seen more than 40 percent growth over projected revenue had we not created a strategic accounts program.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

He also spent years as a managing consultant for Microsoft’s global consulting organization. This interview is based on a recent SAMA podcast. Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. Register here.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

It requires a wide range of knowledge, skills, capabilities, practices, and mindsets, as well as mental toughness, emotional maturity, and, often, the ability to influence without authority. Purposefully orchestrating organizational performance improvement is difficult. Therefore, enablement is hard work. See what I did there?

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What is Buying Intent?

Upland

It drives individuals and organizations to explore, evaluate, and invest in a product or service. They are in the early research phase, seeking information and knowledge about a particular product, service, or solution. It encompasses the motivation, need, and desire behind any activity.

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How Jaclyn D’Arcy at GHX Drives Sales Readiness | Building Modern Sellers Blog Series

Showpad

To demand enablement, you have to do so by shaping a vision for what you want to do with an organization, build a brand, talk about it, share it and then commit and execute.”. “To Tell us about your role as Director of Revenue Enablement at GHX and how it’s changed in the last year. . How are we cross-training teams? .