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Why are questions so important? (Questioning skills)

Red Star Kim

See the section below on negotiation. Questions in persuasion and negotiation – Influencing Questions play an important role in persuasion and negotiation too. Some negotiators suggest you avoid using “ Why” questions as it can imply criticism. How can I help to make this better for us?” “How Why act now?

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Often, pricing becomes the focus of these negotiations. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

But before investigating the sales process, take a look at three key elements of sales that have changed over the past few years: the decision matrix, value proposition, and ROI. Focus your value proposition: It’s more important than ever to drive home your value to buyers.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Procurement managers : Professionals tasked with managing the procurement process, negotiating contracts, and ensuring compliance with organizational policies. Effective communication and value proposition alignment are key to overcoming this challenge.

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8 Steps of Sales Opportunity Planning

DemandFarm

Step 4: Crafting the Value Proposition Once you have a clear understanding of the buyer’s needs and your team is in place, you can focus on crafting your solution and building the value case. Another aspect of crafting the value proposition is showcasing the unique selling points and benefits.