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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Signals: The future of VoC

Customer Think

Over the last few years, the Voice of Customer (VoC) has become essential to customer experience (CX). Across all industries, companies use metrics such as the Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction Score (CSAT) and to […].

CXM 118
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What is a Good Net Promoter Score?

Deep Insight

Way back in 2014, I wrote a blog called What is a ‘Good’ B2B Net Promoter Score? In that blog, I said that “a Net Promoter Score of about +10 is par for the course” for B2B companies and that a “a Net Promoter Score of +30 is excellent.” Back then, NPS was very popular in the USA. It rolled out NPS more widely in 2017.

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Four Steps to Reduce B2B Customer Churn

Sales Outcomes

Every business wants to increase its customer base while decreasing the number of customers who leave. This blog post will discuss the steps your organization can apply to identify, measure, and reduce customer churn. customer behavior that indicates dissatisfaction). – A Net Promoter Score (NPS).

B2B 52
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What is customer satisfaction, and why is it important?

Apptivo

What is customer satisfaction? Why is customer satisfaction important? How can you measure customer satisfaction? Which type of customer satisfaction metrics to use? 3 Simple and Effective Ways to increase customer satisfaction. How much do you have to spend to attract a new customer? Introduction.

Retail 52
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What is customer enablement? (+3 best practices to follow)

Zendesk

When you invest time and energy in your customer support efforts, you’re investing in your company’s future. According to the Zendesk Customer Experience Trends Report 2022 , 73 percent of company leaders say there’s a direct link between their customer service and business performance. What is customer enablement?

B2C 52
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What is trending in CRM? CRM trends for 2024

Insightly

Customer Relationship Management or CRM trends are a leading indicator of overall trends in SaaS. The CRM industry, like the rest of SaaS, has been experiencing rapid growth and constant change as businesses prioritize customer relationships and experience. What will AI look like in CRM?

CRM 52