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5 Ways to Run Net Promoter Score Programs Right—and Boost the Effectiveness of Your Business

Customer Think

How do customers feel about your business? And a good way to learn is your Net Promoter Score (NPS). This customer satisfaction metric gauges how likely your customers are to recommend your products or services to others. It’s important to know. Your score is measured on a scale of 0 to 10.

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Elevating Account Management Through Metrics and KPIs

Arpedio

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. Proactive Issue Resolution: Metrics act as an early warning system.

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Book review – Managing Brands

Red Star Kim

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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What is customer satisfaction, and why is it important?

Apptivo

What is customer satisfaction? Why is customer satisfaction important? How can you measure customer satisfaction? Which type of customer satisfaction metrics to use? 3 Simple and Effective Ways to increase customer satisfaction. How much do you have to spend to attract a new customer? Introduction.

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Telco Sector CX: Go from Churn to Earn (and even Yearn!)

Customer Think

Did you know that the median NPS (Net Promoter Score) for telco was the lowest among all industries with customer retention rate in the bottom half of all benchmarked industries? Source: Customer Gauge). Some more data on telco CX: 1.

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Setting Up Metrics and KPIs for Your CRM

Nutshell

You can use KPIs across many different aspects of your business, including your customer relationship management (CRM) platform. CRM KPIs are important because they help you evaluate your success in generating and retaining customers. Customer churn rate: The rate at which your customers stop doing business with you.

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