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Signals: The future of VoC

Customer Think

Across all industries, companies use metrics such as the Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction Score (CSAT) and to […]. Over the last few years, the Voice of Customer (VoC) has become essential to customer experience (CX).

CXM 118
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5 Ways to Run Net Promoter Score Programs Right—and Boost the Effectiveness of Your Business

Customer Think

And a good way to learn is your Net Promoter Score (NPS). Your score is measured on a scale of 0 to 10. A higher score […] How do customers feel about your business? It’s important to know.

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What is a Good Net Promoter Score?

Deep Insight

What is a Good Net Promoter Score? Way back in 2014, I wrote a blog called What is a ‘Good’ B2B Net Promoter Score? In that blog, I said that “a Net Promoter Score of about +10 is par for the course” for B2B companies and that a “a Net Promoter Score of +30 is excellent.”

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A Wonkish Look at First-Principles Thinking

Customer Think

I’ve been thinking lately about why we measure things like, for example, Net Promoter Score (NPS). What are we actually doing?These These thoughts are prompted by Reid Hoffman’s great new book, Masters of Scale. (In In addition to writing books and hosting a po.

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Why Do Bonuses for NPS Scores *Seem* Wise?

Customer Think

The CEO of a client organization recently asked us about offering a bonus tied to their Net Promoter Score (NPS). I’ll get right to the point: Change management is cheaper than bribing employees. It’s more effective, too. He believed that this would mo.

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Telco Sector CX: Go from Churn to Earn (and even Yearn!)

Customer Think

Did you know that the median NPS (Net Promoter Score) for telco was the lowest among all industries with customer retention rate in the bottom half of all benchmarked industries? Source: Customer Gauge). Some more data on telco CX: 1.

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What Do I do with my Ambassadors?

Deep Insight

Some time ago, we posted a blog called Help! This blog is about the accounts with the best, strongest and deepest relationships. Are ‘Ambassadors’ the same thing as ‘Promoters’? ” Passives score you 7 or 8. Detractors score you anywhere between 0 and 6. Think of it this way.