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Top 10 Sales KPIs Every Business Should Track

Apptivo

10 Sales KPIs 1.1 Monthly Sales growth 1.4 Customer Lifetime Value (CLV) 1.7 Sales pipeline 1.8 Sales cycle length 1.9 Sales closed-won vs closed-lost opportunities 1.10 Key performance indicators (KPIs) come into play here. New leads 1.2 Conversion rate 1.5 Average deal size 1.6

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5 Ways To Improve Your Customer Retention Rate

Apptivo

Customer conversion focuses on capturing new leads, moving them through the sales cycle, and finally, converting them to loyal customers. This blog from Apptivo brings to you some of the most significant customer retention metrics that help companies to increase the customer retention rate and increase the customer lifetime value.

CRM 98
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

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What is the return on sales formula, and how do you calculate it?

Apptivo

The best way to understand and determine the growth of the business is by calculating the return on sales ratio(ROS). The return on sales ratio is a financial ratio which presents you with the overall revenue (the profit) and how much is used to pay down the operating expenses. What is the return on sales?

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The Marketing Content Continuum

Strategic Communications

The solution for a lot of companies today is repurposing content that they’ve already created, leveraging their huge libraries and data repositories in new ways to maximize value over time. If, for example, a company has consistently published two blog posts a week for the past two years, that’s 208 blog posts.