Mike Kunkle

NOVEMBER 23, 2023

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

Sales 258

Sales Finance Decision-making Profitability 258

Mike Kunkle

OCTOBER 8, 2023

At the core of this synergy lies a concept that wields immense influence in driving revenue and ensuring organizational performance – cross-functional Commercial Effectiveness. It builds on the framework and systems that are already proven-effective in The Building Blocks of Sales Enablement.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Mike Kunkle

DECEMBER 21, 2023

Introduction I’ve published newsletters and blog posts recently about overhauls and full-fledged transformations, but today, I want to talk about some minor tweaks that can deliver significant improvements in sales force performance. Read more here: How Buyer Centric is your Sales Organization?

Sales 289

Sales Decision-making Value Proposition Sales Training 289

Scovel

AUGUST 30, 2021

Hello, in this video, we will discuss the alignment of sales and marketing in organizations. In many organizations, sales and marketing are two different departments within. On the other hand, the sales team is perceived to be responsible for reaching out to a set of prospective customers and converting them into customers.

Negotiation 52

Negotiation Meetings Marketing Stakeholders 52

PandaDoc

APRIL 3, 2023

For every business, it’s crucial to establish a steady stream of leads for generating the same stable revenue. As Invesp claims , 80% sales require five follow-ups, and 3 out of 5 customers prefer to say “No” four times prior to saying “Yes”. What a sales pipeline is We’ll start by clarifying the definitions of the terms we use here.

e-Learning 52

e-Learning Sales Decision-making Acquisition 52

Showpad

NOVEMBER 21, 2021

Meet Jaclyn D’Arcy, Director of Revenue Enablement at GHX. In this interview, Jaclyn provides a unique perspective on why her role is important and you can build a revenue enablement team. . Tell us about your role as Director of Revenue Enablement at GHX and how it’s changed in the last year. . How is that changing?

Supply Chain 98

Supply Chain Healthcare Onboarding Sales 98

SBI Growth

JUNE 16, 2020

Any gap in alignment between the Sales and Marketing organization will endanger the commercial success of a company. The Revenue Marketing Strategy, when thoughtfully crafted, allows best-in-class marketing organizations to focus their energy on demonstrable revenue generation instead of debating.

Marketing 108

Marketing Sales Organization B2B 108

LinkedFusion

OCTOBER 6, 2023

One of the finest strategies to expand your organization is to make an investment in a good sales team. Your success is ultimately influenced by how you organize your sales staff and manage your leads. SDRs use software that automate the repetitive task and optimize the sales process. How Does Sales Team Do Lead Generation?

Sales 52

Sales Internet Media B2B 52

Upland

MAY 4, 2023

How are sales teams meant to grow revenue in key accounts without a well-thought-out account planning strategy ? Do they need an account planning template in order to properly “attack” the revenue waiting within potential accounts? After all, account planning isn’t just about increasing sales.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Sales Management Matters

JULY 8, 2019

In this blog series, sales performance management (SPM) consulting firm OpenSymmetry explored key sales compensation plan design components and considerations for team-based incentivization. sales vs. finance), the conflict has always been: what is the right financial measure for sales performance – revenue or margin?

Profitability 69

Profitability Supply Chain Finance Sales 69

Mike Kunkle

NOVEMBER 21, 2023

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. The reason you’d do this is because there is rarely one right answer, or one performance lever to pull, that will deliver the maximum performance improvement with a sales force. Inventory levels are still high.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Upland

JUNE 7, 2023

I’ve lost count of how many times I’ve heard sales and revenue leaders use the terms, “sales process” and “sales methodology” interchangeably and incorrectly. What is a sales process? A sales process is a flow, and it is usually brand-free.

Sales 195

Sales Negotiation Decision-making CRM 195

Mike Kunkle

AUGUST 30, 2023

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Brooks Group

JUNE 22, 2022

It’s in times like these that salespeople need an ally to help them boost revenue and simply help them be more effective in their job. People who work in sales or marketing take a different approach to achieving the same objective: growing revenue. . How Marketing can support Sales. How Sales can support Marketing.

Marketing 76

Marketing Value Proposition Sales Sales Training 76

Mike Kunkle

AUGUST 8, 2023

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. The result?

Sales 188

Sales Prioritization Innovation Leadership 188

Mike Kunkle

MAY 30, 2023

The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. I’ve written about this challenge before in this post, There Are Limits to What Sales Enablement Can Fix. Therefore, enablement is hard work. See what I did there?

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Upland

JUNE 14, 2023

What are the top challenges facing chief revenue officers and sales leaders in 2023? The best chief revenue officers understand that – and they take up the challenge of driving revenue regardless of the business horizon daily. Many, however, need look no further than their revenue team, and the relationships therein.

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Supply Chain 195

PandaDoc

NOVEMBER 27, 2017

If you’re just winging it through your sales pipeline process without a steady stream of leads – and an understanding of how to move them through each stage – you’re leaving money on the table. But how do you create a sales pipeline that boosts revenue and makes a meaningful impact? What is a sales pipeline?

Sales 99

Sales Negotiation Meetings Communication 99

Upland

OCTOBER 17, 2023

And now, savvy sales leaders are using generative AI , too. All you need is the right sales enablement AI tool. Ready to dive into sales enablement AI? What is sales enablement AI? Like other forms of AI, sales enablement AI helps sales teams automate everyday tasks… tasks that take away from the actual selling.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

SBI Growth

JULY 2, 2020

This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially. There has been exponential growth in the amount of data generated since the start of the digital age.

Digitalization 147

Digitalization Sales Key Account Management Digital Transformation 147

SBI Growth

MAY 11, 2021

This last year has presented innumerable challenges for sales professionals, but the greatest of them have centered around addressing the changing needs of buyers in a primarily digital environment. What may have worked for inside sales teams in the past.

Digitalization 133

Digitalization Sales Customer Experience B2B 133

The Center for Sales Strategy

JULY 17, 2023

Reduced sales activity and a lull in customer demand may cause frustration and lower income. Planning and forecasting sales during the off-season is essential for maximizing revenue. But this downtime offers a special chance to plan and strategize for the coming busy season.

Sales 115

Sales 115

Mike Kunkle

FEBRUARY 5, 2023

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.” increase in quota attainment 19.7%

B2B 198

B2B Sales Decision-making Negotiation 198

SBI Growth

AUGUST 20, 2020

If you’re like most Sales Leaders we’ve worked with, you’re glad the first half is behind us. You are also trying to figure out how to make up lost ground. We’ve found the two most effective ways to recover from.

Sales 154

Sales Customer Experience B2B Customer Success 154

Mike Kunkle

OCTOBER 2, 2022

We’re all in sales, right? I think the answer depends on what you mean by that (intent) and how you define “sales.” I get the intent of the “we’re all in sales” message, generally, much like Dan Pink’s book, To Sell is Human. “The 1980s called, and they want their sales approach back.”

Co-Creation 248

Co-Creation Negotiation Sales B2B 248

Maximize Business Marketing

FEBRUARY 5, 2020

As you may know, there are only 4 ways to drive revenue to your business. I have developed a 3 part video series to show you what the three organic revenue drivers are. I’m sure you will see many other blog posts that will interest you, and help you in your B2B sales & business life. Thanks for watching.

B2B 40

B2B Sales Media Marketing 40

Customer Think

JANUARY 16, 2024

No regrets thinking is great mindset to install into your sales organization. Mark Twain once said, “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did so.” That quote is about living a “no regrets” life. It produces personal happiness and increased […]

Sales 49

Sales Organization 49

The Center for Sales Strategy

DECEMBER 29, 2021

Exceeding revenue goals is linked to developing new customers as well as increasing revenue from existing clients, today we are bringing you a recap of the most popular posts we've published in 2021 on key accounts and account list management.

Management 108

Management Publishing Sales Account Growth 108

SBI Growth

MAY 7, 2020

As a sales leader, you have most certainly heard the words “Customer Success,” especially if you are a sales leader for a subscription-based technology company. Some companies tout customer success as the critical driver of their growth. Many others, however,

Customer Success 141

Customer Success Sales Customer Experience B2B 141

Hubspot Sales

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible.

Sales 111

Sales Prioritization CRM Communication 111

Brooks Group

JANUARY 24, 2024

This is good news for B2B sales teams that have faced economic headwinds, shrinking customer budgets, and delayed or canceled purchasing decisions. But even throughout this tough period, some sales organizations have found a way to meet or exceed targets—and feel confident in their ability to do it again this year.

Supply Chain 96

Supply Chain Negotiation Sales CRM 96

Mike Kunkle

MARCH 31, 2023

Sales process, sales methodology, and sales competencies are all important and related aspects of sales effectiveness. Because getting these right, having them support each other, and fostering adoption and mastery, improves revenue plan attainment, individual rep quota attainment rates, and win rates.

Sales 217

Sales Interpersonal Skills Account Management Sales Training 217

Brooks Group

MARCH 6, 2024

Sales effectiveness is your sales professionals’ ability to achieve their goals and objectives efficiently and successfully. Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well.

Organization 84

Organization Account Management Sales Sales Training 84

Force Management

NOVEMBER 10, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness.

Sales 76

Sales Sales Leadership Leadership 76

Mike Kunkle

NOVEMBER 26, 2022

I am exceptionally pleased and excited to announce that Felix Krueger of FFWD and I launched The Building Blocks of Sales Enablement Learning Experience on November 25, 2022. Access to a Growing Library of 4+ Hours of Video Content , teaching the Building Blocks of Sales Enablement framework.

Sales 200

Sales Leadership Transportation Sales Training 200

SBI Growth

APRIL 29, 2021

Sales and Product are in constant tension with each other. Ideally, this friction is a catalyst for the two groups to rally together and drive top-line growth. However, this pressure can also lead to disengaged employee groups that resent each.

Sales 90

Sales B2B Marketing 90

Nutshell

MARCH 31, 2023

As a sales manager, you want to stay up to date with the latest sales trends, keep up with your sales skills and knowledge, and continually build your management and leadership expertise. There are lots of resources out there that can help you do this, from blogs to books to podcasts to newsletters.

Sales Management 62

Sales Management Management Sales Leadership Leadership 62