Red Star Kim

NOVEMBER 13, 2023

Strategy basics – Mission and vision statements with hedgehogs (kimtasso.com) Leadership teams: Maverick Magpies and Predictable Pigeons (kimtasso.com) This post summarises the reasons why you need a business plan and what should be included Why do you need a business plan? Two tools were provided to assist with this.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Showpad

JANUARY 12, 2023

In her 20+ year tenure with the global energy management and automation company, Ljiljana has seen and led major technological evolutions across the business — from customer care to IT support and, most recently, sales enablement. . And that’s the same for our customers”. Building enablement around the customer journey.

Digital Transformation 59

Digital Transformation Management Digitalization Sales 59

Insightly

MARCH 25, 2024

Unsurprisingly, CRM, or Customer Relationship Management , is the foundation of any successful sales and marketing strategy. It encompasses a wide range of practices, technologies, and methodologies to nurture relationships with prospects and customers. What is Lead Management?

CRM 52

CRM Management Prioritization Communication 52

Arpedio

JANUARY 3, 2024

One of the biggest challenges businesses face today is understanding and optimizing the sales funnel process, which converts potential leads into paying customers. Key Takeaways: The sales funnel process relies on effective lead generation and lead nurturing to convert potential customers into paying customers.

Advertising 52

Advertising Media Prioritization Communication 52

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. The strategies differ depending on who you want to communicate with. It happens in three stages: Speak with existing customers. If you have paying customers, speak with them. If you have paying customers, speak with them.

B2B 129

B2B Marketing Acquisition Media 129

Clarity Engagement Solutions

FEBRUARY 12, 2021

Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. You’re not alone.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Clarity Engagement Solutions

FEBRUARY 12, 2021

Preventing cut through and the opportunity to develop trust and engagement. Effective customer engagement strategies. They figured out how to truly engage with healthcare stakeholders. That what happens when you apply a strategic customer engagement framework. We are covering this step in this blog.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Arpedio

FEBRUARY 26, 2024

If you find yourself in a competitive business landscape, then you probably also know that sales teams are constantly on the lookout for innovative strategies to enhance their effectiveness and drive revenue growth. A strategy that has gained significant traction in recent years is Account-Based Selling (ABS).

Advertising 52

Advertising Sales CRM Media 52

Mike Kunkle

NOVEMBER 23, 2023

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

Sales 258

Sales Finance Decision-making Profitability 258

SBI Growth

AUGUST 26, 2012

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. In other words, content marketing is communicating with your customers and prospects without selling. Let’s take a closer look at blogs and why they are so effective in producing leads.

Advertising 122

Advertising Media B2B Decision-making 122

Arpedio

APRIL 11, 2024

By leveraging AI technologies , sales teams can gain valuable insights from vast datasets, personalize customer interactions at scale, and predict future trends with greater accuracy. AI for sales represents a paradigm shift in how businesses approach customer acquisition and relationship management.

Artificial Intelligence 52

Artificial Intelligence Prioritization Sales Innovation 52

Clarity Engagement Solutions

FEBRUARY 7, 2022

Clarity is proud to introduce Clarity CX1™ , made for Pharma by Pharma, based on our 4 Zones™ of Customer Engagement technology. The 1st Industry Cloud Solution on Salesforce to focus exclusively on Strategic Customer Engagement. Growing complexity & increased competition. That’s where Clarity CX1™ comes in.

Stakeholders 172

Stakeholders Decision-making Account Planning Prioritization 172

Arpedio

NOVEMBER 6, 2023

Future trends in account-based selling Explore the ARPEDIO platform ← Back to blog Staying ahead of the curve is crucial for success in the world of sales and marketing. Account-Based Selling (ABS) has emerged as a powerful strategy for B2B organizations to target high-value accounts strategically.

Artificial Intelligence 52

Artificial Intelligence Decision-making Client Relationships Media 52

Apptivo

FEBRUARY 16, 2023

It is about saving marketers time and effort by not having to create and send new emails every time a new recipient signs up or a customer abandons a cart, while increasing conversions through frequent and consistent emails. A welcome email is an excellent way to begin nurturing leads as they progress through the customer journey.

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

Arpedio

FEBRUARY 2, 2024

8 Game-Changing Benefits of Account-Based Selling Explore ARPEDIO's Account-Based Selling Platform ← Back to blog In the world of sales, where personalization is paramount, it is almost impossible to overlook the significance of Account-Based Selling (ABS). Improved Customer Retention ABS extends beyond the initial sale.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

Arpedio

FEBRUARY 27, 2024

In today’s rapidly evolving business landscape, sales strategies that focus solely on transactions are becoming increasingly outdated. In this blog post, we will delve into the principles, strategies, and benefits of relationship selling, exploring how it can drive sustainable business growth and foster enduring customer relationships.

Prioritization 52

Prioritization Communication Software Software 52

Red Star Kim

NOVEMBER 9, 2023

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. The brief strategy stories bring his ideas to life.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Apptivo

OCTOBER 3, 2022

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one who has made it his/her custom to buy at the business.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Hubspot Sales

JULY 7, 2023

In this blog post, we'll explore why some sales teams are investing in AI, why others aren't, and which companies are leading the way in AI adoption. For example, AI can automatically update customer records and capture new leads from website visits, freeing up sales reps' time to engage with prospects and nurture relationships.

Artificial Intelligence 110

Artificial Intelligence Emotional Intelligence Sales Decision-making 110

Arpedio

OCTOBER 10, 2023

Creating personalized content for Account-Based Selling ← Back to blog There’s no way around it. Account-Based Selling (ABS) has emerged as a powerful strategy. In this blog post, we’ll delve into the significance of personalization within ABS. This enhanced relevance goes a long way in building trust and credibility.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Customer Think

FEBRUARY 11, 2024

Delivering memorable customer experiences and managing engagement with precision are paramount for driving increased revenue and fostering loyalty. Creating Emotional Bonds Through Enhanced […]

Customer Experience 72

Customer Experience Management Digitalization Marketing 72

Brooks Group

MARCH 6, 2024

It encompasses various aspects of the sales process, including lead generation, prospecting, qualifying, presenting solutions, overcoming objections, negotiating terms, closing deals, and ultimately retaining customers for repeat business. Aligned With Strategy Focus on KPIs that show progress toward your sales goals.

Organization 84

Organization Account Management Sales Sales Training 84

Hubspot Sales

NOVEMBER 22, 2023

Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued? That's where Customer Relationship Management (CRM) software comes in. Implement AI chatbots to handle routine customer inquiries, freeing up your team for more complex tasks.

CRM 82

CRM Artificial Intelligence Customer Success Decision-making 82

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. This approach builds trust and fosters long-term relationships.

Account Management 52

Account Management Management Client Relationships Account Planning 52

Arpedio

FEBRUARY 15, 2024

Enter pre-sales—a fundamental aspect of the customer journey that often goes overlooked but holds immense potential for businesses aiming to drive conversions and foster customer loyalty. It encompasses a series of crucial interactions and engagements that occur before a potential customer decides to make a purchase.

Decision-making 52

Decision-making Sales Customer Experience Value Proposition 52

Arpedio

DECEMBER 4, 2023

Measuring the Success of Account-Based Selling Explore the ARPEDIO platform ← Back to blog Account-based selling (ABS) is becoming increasingly popular in the B2B software industry as it allows businesses to target specific high-value accounts and personalize their marketing and sales efforts.

Decision-making 52

Decision-making Prioritization Media Marketing 52

Arpedio

FEBRUARY 22, 2024

Developed by Neil Rackham in the 1980s, Spin Selling has since become a cornerstone of modern sales strategies, offering a systematic approach to understanding customer needs and closing deals effectively. The key objectives of Spin Selling include: Understanding the customer’s current situation and context.

Software 52

Software Software Decision-making Performance Review 52

Hubspot Sales

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Using DMs (Direct Messages) to answer questions and engage prospects. On top of that, 43% say it's an effective strategy for converting existing customers.

B2C 118

B2C Media eCommerce Communication 118

Apptivo

FEBRUARY 7, 2023

This is so because it encapsulates the complete customer experience , from first learning about your company to finally making a purchase. Top of funnel: The potential customer learns about a company, product, or service. So, a potential customer named Wikki wants to purchase a new cell phone for his ailing father.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Arpedio

DECEMBER 18, 2023

As businesses aim for growth, sales enablement has become an increasingly important strategy for success. In this article, we’ll explore Sales Enablement in-depth, including its strategies and practices that drive business growth. Quality content can be in different formats, including blogs, case studies, whitepapers, and videos.

Sales 52

Sales Business Growth Organization Marketing 52

Nutshell

MARCH 1, 2024

This blog post will detail several principal aspects related to competitor tracking software, like what it can do and how it can benefit your business. A competitor monitoring tool is software that enables you to track and analyze your competitors’ online activities, website traffic, visitor engagement, and more. compared to yours.

CRM 71

CRM Software Software Media 71

Arpedio

FEBRUARY 22, 2024

This methodology transcends the traditional transactional model, focusing instead on building relationships , understanding customer needs, and delivering tailored solutions. In this blog post, we’ll delve into the intricacies of consultative selling, exploring its core principles, the step-by-step process, and strategies for success.

Value Proposition 52

Value Proposition Prioritization Decision-making Communication 52

Brooks Group

MARCH 25, 2024

Proven Strategies for Sales Results In today’s competitive selling environment, having a consistent, repeatable sales process is critical for driving revenue growth. The program teaches probing questioning skills to deeply understand customers’ needs and challenges up-front. Only 69% of underperforming teams follow their sales process.

Negotiation 80

Negotiation Sales Training Decision-making Sales 80

Arpedio

DECEMBER 19, 2023

Account-Based Selling Strategy: Key Takeaways Explore the ARPEDIO platform ← Back to blog What exactly is an Account-Based Selling Strategy? In this comprehensive guide, we delve into the nuts and bolts of Account-Based Selling, a strategy that has revolutionized the sales process for countless businesses.

Decision-making 52

Decision-making Account Planning CRM Marketing 52

Nutshell

MAY 6, 2020

Now is a perfect time for taking care of those backburner tasks, like writing that blog post you’ve been thinking of, or redoing your marketing funnel. Most people are currently substituting social interaction with digital, which means that content creation is a tremendous strategy right now. Connecting with your audience.

Marketing 121

Marketing Advertising e-Learning Media 121

Arpedio

MARCH 13, 2024

In today’s competitive business landscape, having a well-defined and meticulously executed Go-to-Market (GTM) strategy is essential for success. But what exactly is a Go-to-Market strategy, and why is it so crucial? Importance of a Well-Crafted GTM Strategy The importance of a well-crafted GTM strategy cannot be overstated.

Value Proposition 52

Value Proposition Marketing Media Retail 52

Brooks Group

NOVEMBER 8, 2023

A sales strategy is the answer to a simple question: ‘Why am I doing the things I’m doing?’ Strategy is a guide to help you know whether you’re moving towards the goal you hope to achieve. Your sales strategy is a long-range plan for reaching your goal. To set a sales strategy, you want to invert that.

Supply Chain 73

Supply Chain Sales Sales Training Organization 73