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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

In this article, I’ll explore how these components intersect and show how their integration can transform your business. In this article, I’ll explore how these components intersect and show how their integration can transform your business. Nowhere is this truer than with the commercial organization.

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What is Bottom of the Funnel (BOFU)?

Upland

At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision. It is divided into several stages, each representing a different level of customer engagement. The term “ Bottom of the Funnel ” (BOFU) refers to the final stage in the marketing funnel.

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. Over the last two years, mega-mergers between companies like CVS and Aetna resulted in different-in-kind delivery networks. health care dynamics.

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The Building Blocks of Sales Enablement Learning Experience

Mike Kunkle

I couldn’t be more honored to be involved and working with Felix and all of the “Builders” (our name for the participants) who join us. That seat isn’t earned by the number of projects completed – it’s earned by delivering results.

Sales 200
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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! Procurement managers : Professionals tasked with managing the procurement process, negotiating contracts, and ensuring compliance with organizational policies. The B2B buying journey is getting longer and more complex.

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How Sales Enablement & Sales Managers Can Partner to Drive Results

Mike Kunkle

There’s still a lot of talk these days in the sales enablement community and the market at large about the need for sales and marketing alignment. Leaders have a key responsibility in sharing the change story and inspiring and gaining support from front-line managers and employees. Sponsorship and support is critical.

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SAMA releases Biannual 2021 Compensation Report

Strategic Account Management Association

Chad Albrecht, Managing Principal of ZS Associates, and Joel Schaafsma, SAMA’s Research General Manager, have offered us a sneak preview of some key findings. As an added bonus, they also shared some levers best-in-class companies are using to incentivize SAMs in today’s world. About the Report. Some Key Takeaways.