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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. In plain English, this is a way to look at a whole situation in context – the root cause of the problem and possible solutions – and to come at the problem from different directions at the same time.

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We’re All in Sales – Or Maybe Not

Mike Kunkle

We’re trying to persuade, influence, and negotiate to get what we want and get others to do what we want. The reason I think this is an underlying problem, is because it likens selling to getting people to do what you want — to “selling” your ideas. We’re all in sales, right? Well, maybe.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

increase in the win rates So, let me ask you… What CEO or senior sales/revenue leader doesn’t want to report increases like these? .” increase in the win rates So, let me ask you… What CEO or senior sales/revenue leader doesn’t want to report increases like these? increase in revenue plan attainment 17.1%

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The Enablement Profession at a Crossroads

Mike Kunkle

At the same time, a unique set of challenges complicates this mission. Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. This has caused some in the profession to almost lobby against being held accountable, citing that there is only so much they can do.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource.

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Highly Effective Prospecting Techniques for Your Sales Team

Brooks Group

In baseball, “keep your eye on the ball” means watch where the ball is at all times. But your sales team needs to be able to do both: fill the pipeline with highly qualified prospects and keep deals moving. But your sales team needs to be able to do both: fill the pipeline with highly qualified prospects and keep deals moving.

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6 Sales Performance Metrics that Drive Revenue

Brooks Group

Recently, Michelle Richardson , Vice President of Sales Performance Research at The Brooks Group, spoke with Alice Heiman , Chief Sales Energizer and host of the Sales Talk for CEOs podcast, about the pivotal role of sales metrics. The buyer is changing faster than we are as sellers. “The

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