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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog. These services are not documented like products, technologies or platforms that have solution sets customers can find online and have at their disposal.

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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

Unless you have an accreditation such as Investors In People • Make Work Better | Workplace Accreditations , are listed in the Sunday Times 100 Best Companies and Great Place to Work (awards-list.co.uk) or have won recognised awards for your employment or M&BD practices. Make sure it’s a good one!

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Solution Selling: The Ultimate Guide

Hubspot Sales

It's a sales methodology that became popular in the 1980s, and it's based on a pretty simple premise: A salesperson diagnoses their prospect’s needs, then recommends the right products and or services to accommodate them. Long story short, we make them more secure.". Ask them, “What factored into your decision to work with us?”

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important.

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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Which revenue stream is dominant in your industry?

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The future of sales is connection

Zendesk

Zendesk Sell’s brand-new State of Sales report dives into the latest industry trends and how businesses are adjusting to the post-pandemic world. Based on survey data from more than 3,000 global CRM decision-makers and influencers, the report asked small and mid-size companies how they feel about their sales investments. As one U.S.

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Social Selling Applicability by Industry

SBI Growth

Buyers can make a purchase decision with little help from a sales rep. This makes these industries highly susceptible to social selling transformation. The onus will be on the companies to act decisively and quickly. Sales teams in this cluster that succeed will be those that make bold bets to reshape themselves.