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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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What Your Employees Don’t Know Could Hurt You: How Effective Communication Builds Strong Brand Ambassadors

Strategic Communications

I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. their benefits?

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The Importance of Finding Focus for Your Marketing Communication Efforts

Strategic Communications

And if, by chance, your product or service meets many needs for your target audience, you need to prioritize those needs. What, at this point in time, given a particular communication tool and a particular target audience is the most compelling message you can send to convince the target to act? Direct Mail in the Digital Age.

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Answers to Five Common Questions About Becoming an Effective Communicator

Strategic Communications

Effective communication is critical in today’s business environment. Here we offer a look at “5 Common Questions About Becoming an Effective Communicator.” A few-second pause is far less distracting than filler words and can help speakers relax and feel more in control of their communication.

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Creating a Plan to Improve Corporate Communications

Strategic Communications

Effective corporate communication has always been important. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward. Strategizing for Internal Communication Success. My first task was to create an internal communication plan for the organization.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

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The Rise of Voice Search and Its Impact on SEO

Strategic Communications

THE GROWTH OF VOICE SEARCH Search Engine Journal notes in an article that the number of digital voice assistants is forecasted to reach 8.4 Think beyond keywords, and prioritize content depth. Voice search users anticipate a similar digital interaction,” he states. NOTE : This piece was first published in Information Today.