Strategic Communications

SEPTEMBER 16, 2021

I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. their benefits?

Communication 97

Communication Prioritization Digitalization Publishing 97

Strategic Communications

MAY 13, 2022

What, at this point in time, given a particular communication tool and a particular target audience is the most compelling message you can send to convince the target to act? We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. That’s your focus.

Communication 52

Communication Marketing Publishing Digitalization 52

Red Star Kim

DECEMBER 7, 2023

This book review was published in Magazine – PM Forum way back in 2008. However, NLP (Neuro Linguistic Programming) has arisen a few times at recent training workshops so I thought I would publish the review as a blog post. Published by Noggin £14.99 Book review – Can we start again? Can we start again?

Emotional Intelligence 130

Emotional Intelligence Publishing Communication Negotiation 130

Strategic Communications

JULY 19, 2022

I gave a presentation on employee communications recently to a group of about 80 HR people representing about 60 different organizations. I asked the group, through a show of hands, to indicate how many had an internal communication plan. Don’t Just Communicate—Communicate Strategically! Why are you communicating?

Communication 52

Communication Publishing Digitalization Organization 52

Strategic Communications

JULY 28, 2021

The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. So what should you do if your company, its products, services, or people become the target of negative communication? Use your own communication channels to control and spread your message. Quickly and honestly!

Communication 59

Communication Media Publishing B2B 59

Strategic Communications

OCTOBER 5, 2021

Effective corporate communication has always been important. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward. Strategizing for Internal Communication Success. My first task was to create an internal communication plan for the organization.

Communication 52

Communication Healthcare Digitalization Facilitation 52

Strategic Communications

MARCH 28, 2022

Effective communication is critical in today’s business environment. Here we offer a look at “5 Common Questions About Becoming an Effective Communicator.” A few-second pause is far less distracting than filler words and can help speakers relax and feel more in control of their communication.

Communication 52

Communication Publishing Digitalization Prioritization 52

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. I observed that in the brave new digital world where silence felt uncomfortably like a technology glitch, it was as if our listening skills evaporated. Whether digitally or in person.

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Leadership Emotional Intelligence Remote Working Digitalization 100

Strategic Communications

JULY 7, 2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. We work with clients to plan, create and publish high-quality, unique content. How do you stay up-to-date on trends in your areas of expertise?

Digitalization 52

Digitalization Marketing Publishing Communication 52

Upland

JANUARY 26, 2020

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Communication. Publish your operational rhythm so that everyone is on the same page. Calibration.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

FEBRUARY 1, 2024

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Strategic Communications

JUNE 24, 2021

I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital marketing. While the channels for communicating have changed and grown significantly, the basics of good marketing have remained the same. Going Digital. or landing page?the Doing What Works.

Digitalization 52

Digitalization Marketing Internet Decision-making 52

Red Star Kim

AUGUST 11, 2022

It was first published in 2014 after a two-year rigorous process led by an international task force. The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Executive communication plan.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., and more on digital channels of communication, like social media. One key difference between digital marketing and traditional marketing is that digital marketing is—or should be—far less sales-oriented.

Small Business 141

Small Business Media Digitalization B2C 141

Strategic Communications

JANUARY 17, 2024

Salesforce’s AI-powered tools provide crucial, real-time insights into consumer behavior, helping to optimize digital ad bidding, segment audiences, and automate social media and outreach programs. We work with clients to plan, create and publish high-quality, unique content. Are you ready to go along for the ride?

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Artificial Intelligence Marketing e-Learning Digitalization 59

Strategic Communications

APRIL 29, 2024

THE GROWTH OF VOICE SEARCH Search Engine Journal notes in an article that the number of digital voice assistants is forecasted to reach 8.4 Not only does this help with SEO, but it also makes it easier for digital assistants to provide the information directly to users, Pennypacker explains. Voice search is on the rise.

Digitalization 59

Digitalization Publishing Marketing Communication 59

Strategic Communications

MAY 29, 2024

” After all, shouldn’t online engagement be about spontaneity and organic communication? About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Media 52

Media e-Learning Communication B2B 52

Strategic Communications

JANUARY 25, 2024

In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. Digital analytic allow you to drill down into which content elements have worked well, and which haven’t. We work with clients to plan, create and publish high-quality, unique content.

Digitalization 52

Digitalization Media Communication B2B 52

Strategic Communications

JANUARY 19, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic.

Digitalization 52

Digitalization Retail Media e-Learning 52

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. But I had previously read her excellent sales book “Sales Mind: 48 tools to help you sell” a while ago (I aim to publish a summary review shortly).

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Banking Artificial Intelligence Cybersecurity Key Account Management 130

Strategic Communications

JANUARY 12, 2024

In the digital marketing landscape, authenticity and connections with consumers are paramount. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We can help.

Digitalization 59

Digitalization Advertising B2B Publishing 59

Red Star Kim

OCTOBER 13, 2023

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. Leadership Development Programme from the Managing Partners’ Forum (kimtasso.com) I’ve written a report of the conference overall for PM Magazine and will share that when it is published in a few weeks.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Strategic Communications

SEPTEMBER 1, 2023

I think about fractals and patterns a lot (yes, I know that may seem “odd”…), and I thought about patterns a lot several years ago as I started to research—in truth, as I started to just think about starting to research—my book Direct Marketing in the Digital Age , which was released more than a decade ago!

B2C 52

B2C Digitalization B2B Communication 52

Strategic Communications

APRIL 3, 2024

Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. In my former role, even absent these guidelines, I would have worked hard to keep our providers from independently using social media to communicate with patients. But, my role has changed.

Media 52

Media Energy and Utilities Healthcare Manufacturing 52

Strategic Communications

FEBRUARY 29, 2024

About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. What would you add to the list? P.S. Happy Leap Year!

Marketing 52

Marketing Media Publishing B2B 52

Strategic Communications

JULY 27, 2023

If, for example, a company has consistently published two blog posts a week for the past two years, that’s 208 blog posts. “Although repurposing content can save time and resources, it also has its drawbacks,” admits Jan Suski, content and outreach specialist at Chilli Fruit Web Consulting, a digital marketing agency.

Marketing 52

Marketing Publishing Media Energy and Utilities 52

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

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e-Learning Emotional Intelligence Communication Leadership 130

Strategic Communications

FEBRUARY 21, 2024

One, for instance, shared a story on how Apple is exploring AI deals with news publishers and said: “This does not bode well for writers and journalists.” In 2023, Politico reports, 3087 digital, broadcast and print news jobs were lost. We work with clients to plan, create and publish high-quality, unique content.

Publishing 52

Publishing B2B Communication Digitalization 52

Nutshell

APRIL 3, 2024

Communication software Startups are often comprised of a mostly remote workforce. Communication tools allow you to communicate with remote team members, no matter where they are. Communication tools for startups include: Slack Microsoft Teams Zoom 3. Of course you do.) Download it today! GET THE TOOLKIT 4.

Software 71

Software Software CRM Communication 71

Strategic Communications

APRIL 17, 2024

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. The rise of new technologies and digital alternatives often prove to be the undoing of these traditional brands. What steps could you take to stretch its staying power?

Innovation 52

Innovation Retail Value Proposition Logistics 52

Red Star Kim

SEPTEMBER 5, 2023

It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page. And guidance on making best use of digital training technologies. It should be essential reading for anyone in a L&D, HR, training or coaching role. And an exploration of spaced repetition and spaced learning. Stories aid stickiness.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Strategic Communications

APRIL 26, 2023

Focus on Existing Customers First Our recommendation to help businesses do this is to focus on existing customers as your core audience when communicating through social media, and be very practical in the information you’re sharing with them. We work with clients to plan, create and publish high-quality, unique content.

Small Business 52

Small Business Media Communication Publishing 52

Strategic Communications

OCTOBER 24, 2022

And the quick growth in access to digital health services, bringing care to people in rural areas who might not otherwise have had such great access. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Communication 52

Communication Digitalization Small Business Publishing 52

Planview

FEBRUARY 22, 2024

Transformation comes fast and frequently, spurred forward by humanity’s endless capacity to discover and leverage digital innovations. These shifts, illustrative of a response to increased digitization, imply the need for new leadership approaches and structural changes within organizations.

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Digitalization Leadership Healthcare Innovation 59