Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world
Strategic Account Management Association
SEPTEMBER 13, 2021
The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. History has shown us that when companies invest in their customer relationships during major downturns, the recovery period is faster and, ultimately, buyer relationships end up stronger than before.
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