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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

The Managing Partners’ Forum (mpfglobal.com) holds quarterly meetings of its Advisory Board where senior leaders discuss issues pertinent to the professional services sector. Professional services are key contributors to processes which are often classified as the outputs of other sectors, for example manufacturing and construction.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

For every 100 emails, you get 10 booked meetings. Of those meetings, you typically close three deals. If you booked 15 meetings instead, you could close four or five additional deals. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Finance: 40%.

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Thankful for new integrations

Zendesk

Approve/Reject and Export processes give your finance team the control to see the refund requests that agents make. When finance approves or rejects, the agent is instantly notified and the ticket is updated for auditing purposes. Sienna is based on the latest design trends and goes through rigorous testing.

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Selling in a downturn – Are your teams being trained with the proper tools for the job?

Mercuri International

It’s no surprise that sales strategies are having to pivot to meet the changing demands and context of the current market. Mercuri’s survey looked at a broad range of industries, from finance to pharma, construction to consumer goods, speaking to executives from C-level, sales, HR, and training. Key findings.

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Inside vs. Outside Sales: Redefining the Sales Structure

Xant

The Death of the Conference Room Meeting. Some constructs of field selling are canonical, like conference room meetings and stakeholder meetings. Before COVID-19, the conference meeting was earned once or twice over a 6-9 months sales cycle, but post-COVID, it’s earned zero times because conference rooms aren’t an option.

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Book review – Managing Brands

Red Star Kim

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

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25 Executive Interview Questions to Help Find the Right Fit

Hubspot Sales

If executives lack solid communication skills, the results could range from projects that don’t meet deadlines to work that never gets done. You have a staff member who consistently fails to meet targets. This means that executives will inevitably have to deal with employees who can’t meet their project targets.