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Creating a Plan to Improve Corporate Communications

Strategic Communications

Effective corporate communication has always been important. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward. Strategizing for Internal Communication Success. The Steps in Creating a Strategic Communication Plan.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Responding to Market Shifts.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). It’s interesting to see how brand management has developed. Why are brands important?

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The Importance of Change Management in Account Planning

Upland

Sales leaders often find that commitment to change is the single most important ingredient in a successful account planning practice. When it comes to account planning, change is inevitable. A key piece to accomplishing that simplified approach is an effective change management plan, and consistent ongoing execution.

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Strategic Implementation

OnStrategyHQ

Strategic implementation is the process that turns your strategy plan into real action. Implementing your strategic plan is key to ensuring your organization’s future growth and success. Nine out of 10 companies with strategic plans fail to implement them. Your plan articulates your mission and core values.

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Cultural Web Model

Flevy

Corporate Culture, Organizational Culture, or Workplace Culture all share the same meaning. Corporate culture is often shaped by the organization’s mission, vision, and values , as well as by the personalities and characteristics of its leadership and employees. Stories reveal a great deal about what an organization values.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Provides expertise and integration to create value the client can't achieve without you. If you're not sure what key account management is, don't worry, you're not alone. It's a difficult concept to nail down and often misunderstood. So let's answer what it is, what it isn't, and how to do it well. Burnett, K. Strategic Customer Alliances.