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How Measuring Success is Different in Digital

The Center for Sales Strategy

Measuring the results of an ad campaign or a marketing push is important. How else will you know if the effort was a success, and if the investment produced a profitable return? In the past, it was often tough to measure, causing uncertainty and frustration among both buyers and sellers.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Achieving “Trusted Advisor” Status with Clients.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. Everyone is different. So build knowledge of and adapt to different personalities, genders, cultures and generations. So build knowledge of and adapt to different personalities, genders, cultures and generations.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

There were breakout sessions where assistants from different sectors and firms worked together to compare and share their thoughts. The ambitious, enthusiastic and hard-working delegates considered how they could shine by focusing on their personal development and increasing their contribution to their firms. How do you measure up?

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Sales Metrics: Are You Measuring Too Much?

Brooks Group

You can’t manage what you don’t measure. Tracking key sales metrics and knowing how to influence them is critical. Leading and lagging indicators reveal how well your team is navigating the complex B2B sales cycle. But what happens when measurement becomes unmanageable? 5 Signs You’re Measuring Too Many Sales Metrics 1.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Generation differences (e.g. Different family structures. Digital transformation. Preference for digital/virtual meetings. At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. Many were attached to specific practice groups and some had firm-wide roles.