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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. Here at AVI-SPL we established our GAM program to drive long-term value through strategic alignment with our most valued global clients. We conducted client interviews and facilitated group discussions through our customer advisory board.

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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. From all this, we stress tested long-held views about strategic account management. He has served on the board of directors at SAMA. The future is now.

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Driving Organic Growth Through Customer Centricity, Value-Added Services and Innovation

Luminas Strategy

How should you be thinking about technology and how to use it to help your organization to differentiate – work smarter, faster, drive down cost and better serve customers. His words serve as a call-to-action for executives to explore new avenues for growth by arming themselves with customer insights gleaned from data-driven strategies.

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How to Avoid Having Too Much on Your Plate

Nimble Business Success

This Thanksgiving, at Nimble, we’re serving up a feast of productivity insights in an effort to show you How to Avoid Having Too Much on Your Plate. As we gather around the table to celebrate gratitude, we’re dishing out invaluable tips to express our thankfulness to our audience.

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What is a Land and Expand Sales Strategy?

Upland

The same principles that organize a team around understanding and serving a current customer will also help you to stand out from the competition when wooing a potential new account. After all, before an illustrious career in sales he served in the U.S. Army—first as a soldier, later as an Airborne Ranger Infantry Officer.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Organizational structures with functions or departments vary widely based on industry, company size, and maturity level. Let’s Talk About Product The role and placement of the product function depend on various contextual factors, including industry, company size, product complexity, ownership, go-to-market strategies, sales models, and more.

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How to Boost Sales Productivity with Account Planning

Upland

In a world with account planning, sales productivity is greater, revenue rises, and customers are better served. It’s about getting to know their key challenges, goals, and motivations—and how industry trends, company culture, and individual decision-maker personalities influence them. Her instincts served her well.