Lessons from a Winning Global Account Management (GAM) Program
Strategic Account Management Association
JUNE 14, 2021
AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. Here at AVI-SPL we established our GAM program to drive long-term value through strategic alignment with our most valued global clients. We conducted client interviews and facilitated group discussions through our customer advisory board.
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