Red Star Kim
SEPTEMBER 29, 2023
The Managing Partners’ Forum (mpfglobal.com) holds quarterly meetings of its Advisory Board where senior leaders discuss issues pertinent to the professional services sector. IoD represents directors in the middle market. Only 20% are members of the Forum. or Claire Mitchell claire.mitchell@pmint.co.uk
Customer Think
APRIL 18, 2023
There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact.
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Nutshell
APRIL 4, 2024
If your business schedules a lot of meetings — either internally or with clients — you might wish you had a way to make that process easier. Thankfully, there are meeting scheduler tools out there to meet that need. The question, though, is this: What’s the best meeting scheduler for you? That’s why we’re here.
Red Star Kim
OCTOBER 24, 2022
Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. Behaviour in sales meetings). Integration with marketing. Some fee-earners rely on marketing processes to generate leads and manage the initial stages of lead nurturing.
Advertiser: ZoomInfo
More meetings. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.
Nutshell
APRIL 4, 2024
If your business schedules a lot of meetings — either internally or with clients — you might wish you had a way to make that process easier. Thankfully, there are meeting scheduler tools out there to meet that need. The question, though, is this: What’s the best meeting scheduler for you? That’s why we’re here.
Customer Think
MAY 8, 2024
Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. But has it changed enough to meet the revenue growth mandate? Marketing has always played the starring role in driving revenue growth […]
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
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Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible. For a buyer-facing team, the struggle is also real. Our research uncovered five key insights into what you can do today.
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That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Which type of intent data is best for meeting specific goals? Intent signal data can help. What exactly is first-party, second-party and third-party data?
Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike
The engineering team doesn't need to have marketing degrees, and the marketing team doesn’t need a coding bootcamp. How technology can help keep all communication, meeting notes, etc. How do we bridge the gap between technical and non-technical teams to create a holistically agile project? The key is engagement. And much more!
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Our job isn’t to remain stalwart in the face of this trend, but to tailor the way we present our business that meets the buyer where they are now. Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement.
Speaker: Susan Spencer, Principal of Spencer Communications
The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. Intent signal data can go a long way toward shortening sales cycles and closing more deals.
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