Red Star Kim

MARCH 1, 2024

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. The firm’s culture and reward systems are the context for their engagement with marketing and business development.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. Behaviour in sales meetings). Integration with marketing. Some fee-earners rely on marketing processes to generate leads and manage the initial stages of lead nurturing.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Red Star Kim

NOVEMBER 13, 2023

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation. Two tools were provided to assist with this.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Know your customer starts with “Marketing connects when it triggers emotional responses in people”.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Arpedio

JUNE 2, 2022

How GUBI went from limited account insight to complete stakeholder visibility. After several years of strong growth, GUBI has recently partnered with the private equity investment company, Axcel, to help the company expand even further by developing its existing business, accelerating growth in new markets, and launching new products.

Stakeholders 52

Stakeholders Account Planning Account Management B2B 52

Flevy

MAY 10, 2022

These difficulties are amplified in Emerging Markets. Emerging Markets are rapidly growing markets that already show signs of developed markets, but have yet to meet the full standards of a developed market. Commit resources to tapping the entrepreneurial energy in Emerging Markets.

Marketing 111

Marketing Energy and Utilities Innovation Banking 111

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. Investment in the global real estate market was nearly $11.5

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

OCTOBER 13, 2023

Our focus was on the accelerating change in the market, the professions and marketing and the challenge this presents in anticipating future training needs. These are not aligned to professional services marketing. They focus on marketing rather than business development.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Hubspot Sales

JANUARY 26, 2021

Well, one of the more prominent, effective ways to remedy those issues is known as a kickoff meeting. Enter the kickoff meeting. This meeting or call is a conversation with the major stakeholders to ensure that everyone is on the same page. Obtain X customers from inbound marketing. Introductions. Challenges.

Meetings 126

Meetings Construction Publishing Stakeholders 126

Showpad

JUNE 14, 2021

With a restarting economy, many B2B go-to-market teams are at risk of being left behind as competitors lean in strongly to digitally transformative selling and buying strategies. Previously, a deal’s loose ends were sorted out during in-person meetings where sales reps could fall back on their techniques and experience.

Meetings 59

Meetings B2C Stakeholders B2B 59

Holden Advisors

OCTOBER 7, 2021

Talk to your internal experts in sales, product management, marketing, or marketing research, to understand how your customers use your product today. Let’s say by tracking improved efficiency, or reduce staff time required, or maybe faster time to market with a new product or a marketing campaign.

Procurement 369

Procurement Manufacturing Negotiation Stakeholders 369

Brightbridge Consulting

AUGUST 5, 2021

A face-to-face meeting is planned! of business-2-business sellers find gaining access to key stakeholders, particularly ‘key decision makers’ as a top ‘virtual’ challenge and also report that many buyers no longer wish to see sales at all. The post Meeting up? The Research group Gartner have recently reported that 70.3%

Meetings 40

Meetings Suppliers Key Account Management Account Planning 40

Quip

NOVEMBER 17, 2020

Salesforce is the #1 CRM for a reason – it helps your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere. Customer meeting notes. Sales leaders want their fingers on the pulse of your business and that typically requires weekly meetings. Territory plans.

Stakeholders 52

Stakeholders Account Planning Decision-making Sales 52

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Many use a situational analysis or marketing audit. And we analyse the analytics from our digital marketing performance.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

JUNE 27, 2023

In the 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) client Experience (CX) and thought leadership remained top business development priorities. The key themes arising on campaigns, thought leadership and project management – Early engagement, scoping and risk management.

Leadership 130

Leadership Management Stakeholders Communication 130

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. They play a crucial role in shaping the customer experience and the overall success of a business in the market. Customer Journey Marketing Customer journey marketing is not just a trendy buzzword.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. They play a crucial role in shaping the customer experience and the overall success of a business in the market. Customer Journey Marketing Customer journey marketing is not just a trendy buzzword.

CRM 52

CRM Marketing Digitalization Advertising 52

Red Star Kim

NOVEMBER 9, 2023

And the differences when the market is stable or changing dynamically. Knowing when to jump on new markets is an important part of competitive strategy. You want to know how your market environment works, its particular shape, rhythm and peculiarities”. IBM and Smart Cities), creating new markets (e.g.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

OCTOBER 25, 2023

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. I had the pleasure of meeting Helen Kensett at the recent PM Forum Conference.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Hubspot Sales

OCTOBER 2, 2018

Every industry relies on business meetings to get things done. That’s because even when the meeting is necessary and productive, your team members have about a million other things they need to accomplish. Their to-do lists don’t disappear simply because you scheduled a mandatory meeting. 37% of meetings start late.

Meetings 90

Meetings Digitalization Stakeholders Sales 90

Account Manager Tips

NOVEMBER 19, 2022

In a survey of senior executive buyers, Forrester Research asked if sales people are frequently prepared for their meetings. In fact between 70 to 80 percent feel vendors are not prepared for their meetings with senior level executives. The good news is senior executives want to meet with you. Marketing KPIs Brand awareness.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Hubspot Sales

MARCH 11, 2024

Keep the momentum going after a meeting with a video recap and summary of next steps. After the initial qualification meeting, video is a great tool for keeping the conversation moving forward. Reduce meeting no-shows by sending a preview of the meeting agenda. Share company updates without unnecessary meetings.

Sales 112

Sales Meetings Stakeholders Customer Success 112

Mike Kunkle

AUGUST 30, 2023

Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. It’s a classic case of influence without authority.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Outbound Engine

MARCH 12, 2019

We have all been either a victim or a perpetrator of meaningless meetings. You’ve likely asked yourself at one time or another if people have any idea of how to run a meeting. What is a meeting? A meeting is defined by Merriam-Webster as coming together for a common purpose. Part II: Running a Meeting.

Meetings 45

Meetings Facilitation Decision-making Stakeholders 45

DemandFarm

APRIL 8, 2024

Identify your target accounts, put together a team of sales plus marketing, work out a hyper-personalized messaging and content strategy for those accounts, and measure your efforts. While the manual fix might hold up in the short term, it often breaks when the business scales and more stakeholders become part of the engagement mix.

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

Red Star Kim

JUNE 16, 2022

employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. We tried out various tools (e.g.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

DECEMBER 22, 2022

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Instability in some international markets. Preference for digital/virtual meetings. Be more strategic – PESTLE, Positioning and Plans. Instability in Government/Future Governments.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

PandaDoc

SEPTEMBER 19, 2023

Your task as a sales manager is to market it. The answer is “by implementing a vertical marketing strategy.” Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. This is known as vertical marketing.

Marketing 52

Marketing Advertising Value Proposition Sales 52

Sales Gravy

MAY 2, 2024

Key takeaways include: Business Acumen is Crucial: Sales professionals need to deepen their understanding of how businesses operate to effectively meet the needs of their clients. Continuous Learning and Adaptation: Salespeople must continually update their industry knowledge and adapt to new market trends and technologies.

Sales 83

Sales Stakeholders Meetings Marketing 83

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Planview

JANUARY 24, 2024

In today’s business landscape, these outdated methods fail to meet clients’ standards for flexibility and optimization. Many talented professional service leaders struggle to maintain customer-centricity, work with inflexible systems, and communicate the model’s value to their stakeholders.

Stakeholders 59

Stakeholders Prioritization Organization Profitability 59

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. A feature of the newest generations.

Digitalization 147

Digitalization Media Marketing Communication 147

ProlifIQ

MARCH 30, 2023

The account planning process includes assessing an account’s business needs, goals, and structure and making sure your product or service delivery and value meet and exceed the expectations of your key accounts. How does the company go to market? What are the main challenges of the business? Who are their competitors?

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Arpedio

FEBRUARY 26, 2024

With customers becoming increasingly discerning and markets saturated with choices, sales teams are turning to more strategic methods to secure high-value clients and drive sustainable revenue growth. It involves in-depth research, personalized outreach, and tailored solutions to address the unique needs and challenges of each target account.

Value Proposition 52

Value Proposition Prioritization Stakeholders Energy and Utilities 52

Arpedio

DECEMBER 22, 2023

December 23 What are the essential prerequisites a sales team must meet before a company should consider scaling their sales force? Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships.

Account Planning 52

Account Planning Stakeholders Account Management Communication 52