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We’ve Changed Our Minds About AI in Customer Service

Help Scout

Recent progress in AI, particularly the arrival of large language models and ChatGPT, have had us rethinking our approach to the value and application of AI in customer service. Learn how and why AI is coming to Help Scout! Read the full article

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Our 6 Step Customer Service Strategy for Communicating to 2,000+ Customers During an Outage

Groove HQ

The post Our 6 Step Customer Service Strategy for Communicating to 2,000+ Customers During an Outage appeared first on Groove Blog. A game plan for communicating during a crisis to keep your customers (and your support team) calm.

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Think

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom.

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Zendesk completes acquisition of Klaus

Zendesk

It won’t tell you where there are gaps in your service, or where there are opportunities for coaching and additional training for your support teams,” said Adrian McDermott, chief technology officer, Zendesk. With Klaus as part of our WEM portfolio, we can empower businesses with the best AI-powered automated quality assurance in the market.”

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Zendesk + Ultimate: Setting a new standard of service with AI agents

Zendesk

Zendesk announced today that it will acquire Ultimate, an industry-leading provider of service automation, to deliver the most complete AI offering for customer experience (CX) in the market. In this new era of AI-powered CX, AI agents can push beyond traditional bot capabilities to help brands transform service into a competitive advantage.

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Persuasive writing – Mindset, audience, headlines, key points and stories

Red Star Kim

We explored writing from professional services firms and looked at how to improve our firms’ written content. How do we make our words stand out? We are cheerleaders for our clients. Our aim is to stir the soul. Break free from our inner critics who suppress our intuition and shy away from creative endeavour.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

We looked at case studies from professional services firms. The complexity of professional services firms adds to the strategy challenge. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services. Top-down or Bottom-Up Strategy?

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