Remove resources case-studies
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Strategy case studies and more matrices

Red Star Kim

Occasionally, I summarise the key ideas – so here are some items that caught my eye recently – Strategy case studies and more matrices. Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. Senior management and human resource professionals stressed the need for transparency.

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Book review – Managing Brands

Red Star Kim

Campaign plan headings might include: Communications objectives Target audience Core message Communication media and tools Timetable (Big bang or Drip feed) Resource allocation (include budget, people, training etc) Monitoring and control The brand plan and campaign plans must match the organisational marketing plan.

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New Leadership Development Programme from the Managing Partners’ Forum – Consensus through Collaboration

Red Star Kim

To maximise the learning transfer, leaders are guided through a series of obligatory and optional assessments and activities before (Prepare), during the workshop (Participate) and after (Activate) which they tackle in their own time, at their own pace.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

Scoping will help you identify at an early stage all the resources (time and cash) – fee-earners, M&BD team and external agencies – that you are likely to need. This is likely to require different content formats and significant additional resources. Good scoping will help everyone realise how much needs to be done.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here I review recent developments and look at some case studies of how M&BD teams are structured: An update on marketing and business development (M&BD) team structures. In this case, account managers liaise with the fee-earners. finance, marketing, human resources, technology) as well as leading fee-earners.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Case studies on how law firms use the information to support attorney discussions with clients. 200 countries, 45 years of news archives, 45,000 resources. Start small – Pilot schemes allow dedicated resources to a handful of clients to learn best practice for education, planning and implementation.