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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. It is one of the most optimistic cliches known to man – and with good reason.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

OK, Jacques, you’ve caught my inter- est. So how do I leverage the 10-K to my benefit?”. By Jacques Sciammas, President, Selling to Executives. So why on earth do we still bother with documents numbering hundreds of pages, sans picture and color? The 10-K report: Why bother? You’re familiar with a company’s annual report, right?

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What do you do when your boss is a micro-managing control freak?

Red Star Kim

Explore possible reasons for the behaviour Before delving into possible strategies and options, consider the reasons for such micro-managing and controlling behaviour. Explore possible reasons for the behaviour Before delving into possible strategies and options, consider the reasons for such micro-managing and controlling behaviour.

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Sandbagging in Sales – Is it a Relationship Problem? 

Upland

Regardless of the size of your company, the sales leader gathers sellers and runs them through the standard set of questions. While at first, these questions might appear distinct, at heart they are all asking the same thing – how effectively has the team been able to build relationships in the account? Who are we talking to?

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

We covered a lot of material in modules on: Understand (context, aims and strategy), Plan (processes, data and systems) and Implement (activities, skills and motivation). Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Here is a preliminary list but I’d be keen to know what sources you would add.

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Pitch points from a pitching and tendering training workshop

Red Star Kim

In early April I facilitated another of MBL’s training workshops on “ Pitch Perfect – How to Prepare & Present Winning Pitches & Tenders” for legal and accounting firms. Producing a great looking document or presentation really quickly is not a great strategy if the win rate isn’t improving.

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5 Quick Tips to be a Better Key Account Manager

Account Manager Tips

How to be a better key account manager Do you want some quick wins to improve your key account management performance? Schedule your QBR's: Get your review meetings in the diary for the year. Create a capture plan: Which clients' contracts expire in the next 12 months and how will you get them to renew? You always do!