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Pitching, differentiation and competitor analysis

Red Star Kim

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There is more information on branding theory Book review – Managing Brands (kimtasso.com).

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Pitch points from a pitching and tendering training workshop

Red Star Kim

Efficiency vs effectiveness of pitches Whilst much of the emphasis for pitch professionals and teams is to improve the efficiency of the pitching and tendering process, there needs to be equal attention on the effectiveness. Assess changing buyer trends We reviewed various research results about the shift in buyer expectations.

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The 8-Part Guide To Leading A Successful Strategy Meeting

ClearPoint Strategy

‘Hey, are you ready for our meeting?’ ’ This is the dreaded question we hear so many times a day, in a work culture filled with meetings. You want your meeting to be the one that people don’t dread. An Introduction To Strategy Review Meetings. Meeting Preparation. The Meeting.

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Gap Analysis Explained: What is a Gap Analysis + Why Your Strategic Plan Needs One

OnStrategyHQ

Gap Analysis Defined: What is a gap analysis? A gap analysis examines the key gaps in your organization’s current state – like capability , resources , or talent – that you need to overcome to achieve your desired future state. Where do we want to be in the future (our bold vision of the future )?

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Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

One of the most enlightening questions you can ask a person in business is ‘what’s in your tech stack?’ Second, it can give you an idea of what their priorities are. The big debates are usually Google workspace vs. The big debates are usually Google workspace vs. Microsoft , and subsequently Slack vs. Teams.

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Assertive communication: The importance of voice

Red Star Kim

Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. What Are The Six C’s Of Compelling Communication? Some felt these skills weren’t taught at university and others wanted help to develop their roles and grow personally.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Focus on what the firm is trying to achieve overall. Research and listen carefully to what clients need. Select the best strategies to achieve those goals. There were many reasons for this.