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How to Reinforce Sales Training to Maximize Your ROI

Brooks Group

A sales training initiative can be one of the most impactful things you can do to improve your organization’s success. The question is, will the training program result in permanent behavior change and lasting sales performance improvement, or will it be a “flavor of the month” that your sales team abandons a few weeks after the experience?

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Sales Training Tips: What Makes a Good Salesperson Great?

Brooks Group

Sales leaders and managers seek individuals who can not only meet targets but exceed them consistently. When you focus your sales training on the right skills, you ensure your team is equipped for any selling situation. Focusing on the Right Things – Customer Needs and Wants The art of discovery is at the heart of great sales.

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Highly Effective Prospecting Techniques for Your Sales Team

Brooks Group

In sales, it means staying focused. In the race to finish the quarter strong, prospecting often gets put on the back burner while sales professionals work on closing open opportunities. But your sales team needs to be able to do both: fill the pipeline with highly qualified prospects and keep deals moving. But it’s tough.

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Sales Metrics: Are You Measuring Too Much?

Brooks Group

This is especially true for sales performance. Tracking key sales metrics and knowing how to influence them is critical. Leading and lagging indicators reveal how well your team is navigating the complex B2B sales cycle. Core sales metrics are important to the strategic goals of an organization. This is great, right?

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Overcoming Objections in Sales: 4 Winning Tactics

Brooks Group

They have knowledge about competitors’ products and services at their fingertips, which means it’s critical that your salespeople can overcome sales objections quickly and confidently. It’s your sales team’s job to bring value to a decision maker and help them make the decisions that are best for them and their company.

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4 Ways to Ensure Your Sales Kickoff Meeting Drives Results

Brooks Group

There’s a good chance you’re in planning mode for your annual sales kickoff. Organizations sink huge amounts of time and money into this annual event aimed at aligning teams to boost sales performance in the upcoming year. But are you getting the value and improving sales performance enough to justify your investment?

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10 Ways to Help Your Sales Team Use a Value-Based Selling Approach

Brooks Group

In the absence of value-added components, the sale of virtually any offering depends on the bottom line. This post shows how sales professionals can differentiate themselves and your company by building value in the eyes of your prospects and customers. But both of these 100-plus-year-old brands have built passionate fanbases.