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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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How to Boost Sales Productivity with Account Planning

Upland

The Sales Qualification Process: Q&A with Cisco’s Sarah Walker Sarah Walker is the Managing Director for Enterprise Business at Cisco in the United Kingdom. She previously held myriad senior leadership roles at BT Group, including Director of Corporate and Public Sector Business. An RFP landed on her desk. Sarah’s bet paid off. “We

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CX trends for the public sector

Zendesk

Upgrading to Zendesk can help government agencies accurately analyze citizen data for better decision-making while ensuring security and compliance with enterprise-grade standards. Download our free guide to see the top trends influencing public sector CX in 2023. The post CX trends for the public sector appeared first on Zendesk.

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Interesting facts and statistics about B2B wholesale and manufacturing in Europe

QYMATIX

This economic sector counts for a wide range of companies, from small-scale enterprises to powerful corporations. These two sectors, manufacturing and distribution, are vitally interconnected. Lastly, employment in the distribution sector has remained broadly stable over the last five years. Distribution. Manufacturing.

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Navigating Technical Debt in the Automotive Industry

Planview

Poorly functioning software not only jeopardizes the end-user experience but also poses a substantial threat to the standing and reputation of automotive enterprises in an industry where consumer trust is synonymous with success. Finally, the integrity of software performance significantly shapes brand perception and overall business success.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Bolt Burdon Kemp SA Law – Integrated employment law services multi-channel campaign SA Law was targeting small and medium sized enterprises (SME) clients in the competitive arena of employment law. E-Scooters – Do you know your rights? The campaign was part of an exciting project 7BR announced in 2022.

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Maximizing Efficiency & Productivity: 3 Ways GenAI Optimizes Value Stream Management for Tech Leaders 

Planview

This rapid advancement in genAI has disrupted many fields across both enterprise and consumer environments. Likewise, reporting for managers and release notes for customers can be equally important for enterprise and consumer settings alike. Leakage or recreation could damage intellectual secrets, especially at the enterprise level.