Red Star Kim

FEBRUARY 28, 2023

Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI. There’s a case study of EVP at DAC Beachcroft PM Conference Report 2022: Strategy implementation (kimtasso.com) There were also comments about the importance of flexible working (including WFH).

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Red Star Kim

JUNE 7, 2023

Being more strategic – Case studies and insights. Funnels for target client segments Another approach considered was to focus on the customer journey (marketing) and buyer funnels (sales) for a few selected segments (or personas). It concludes “Firms that have adopted a one-firm operating model are 2.3

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Flevy

FEBRUARY 23, 2024

Annual Recurring Revenue (ARR) Diversity Definition : The distribution of ARR across different products, services, or customer segments. Customer Base Diversification Definition : The variety in the organization’s customer base, segmented by size, industry, or geography. Principles of KPI Maintenance.

Digital Transformation 52

Digital Transformation Management Digitalization Publishing 52

Red Star Kim

OCTOBER 13, 2023

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. Although it does provide indepth knowledge of legal services.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

AUGUST 7, 2023

These are shared with their colleagues to act as a further prompt as well as inspiring others to try something new too The entire firm takes part in Tech Timeout Tuesday each year as an annual commitment to boost their digital wellbeing.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

DECEMBER 5, 2023

The early quiz on key marketing concepts prompted some to reflect that their studies had concentrated on consumer marketing (B2C) which made it challenging to apply to B2B professional services marketing.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Flevy

FEBRUARY 21, 2024

Organizations often grapple with understanding the size and growth trajectory of their market, identifying the right customer segments, and positioning their brand effectively. They also launched targeted marketing campaigns to attract new customer segments. Principles of KPI Maintenance. Future-Proofing KPIs.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

Flevy

FEBRUARY 19, 2024

Here is an example for our top ranked KPI, Revenue Growth Rate: Case Studies and Success Stories Accelerating Revenue Through Strategic Market Penetration A mid-sized tech organization sought to increase its market share within a saturated industry. Principles of KPI Maintenance. Integrating KPIs into the Organizational Culture.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Strategic Account Management Association

SEPTEMBER 22, 2020

At Advisory Board, we work with over 4,900 provider organizations, 90 health plans and 400 suppliers to produce syndicated research studies about U.S. Practices that integrate their processes, people and infrastructure in service to defined population segments will help redefine what physician practice looks like in the 2020s.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Cosawi

JANUARY 29, 2024

In this article, we delve into the success story of Thales, a complex global organization serving various business segments, as they harnessed the potential of ABM to enhance customer intimacy and relevance during challenging times. ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Hubspot Sales

JULY 12, 2019

Once you've determined your goal for the campaign, think through who will be segmented into this drip. So, who will be opting in or being segmented into this drip campaign? While there are certainly drip campaigns that deserve this classification, this shouldn't be the case with your drip emails. I hope you found it helpful.

B2C 119

B2C B2B Customer Experience Organization 119

Strategic Communications

JANUARY 17, 2024

The result in this case: the generation of an additional $10.8 Salesforce’s AI-powered tools provide crucial, real-time insights into consumer behavior, helping to optimize digital ad bidding, segment audiences, and automate social media and outreach programs. million in revenue for Adobe.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Red Star Kim

JULY 11, 2022

In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. Various case studies were examined which reported varying levels of ROI. Review case studies of PSF marketing and business development. Which segmentation approaches does your firm use?

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Flevy

AUGUST 2, 2022

In several cases, strategies fail or are not as successful as they were hoped to be. . Numerous multifaceted organizations that vie across more than one industry, product lines, and customer segments bank on Strategic Priorities to move their strategy forward. Concentrate on intermediate term actions. Keep sights toward the future.

Energy and Utilities 111

Energy and Utilities Banking Prioritization Decision-making 111

Hubspot Sales

APRIL 25, 2023

We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Eldin Hajric , director of customer success at Helpjuice, uses AI NLP by feeding a specific segment of their email list based on factors like industry, job position, and company size. "We

Sales 97

Sales Emotional Intelligence CRM Decision-making 97

Sales Management Plus -- SMP

FEBRUARY 13, 2024

Here’s a step-by-step process of how you can create a consistent follow-up using SMP: Step 1: Create a New Marketing List Using Data Visualizations With SMP’s data visualization tools, you can analyze your customer data and segment it based on various factors. Run a list of similar customers and send them a case study.

CRM 52

CRM Decision-making Marketing Communication 52

Tidio

FEBRUARY 26, 2021

Some of the most important customer experience statistics and insights that our study revealed include: The majority of customers think that businesses don’t listen to their needs and opinions. Gen Z shoppers are the most loyal eCommerce customer segment. They find these aspects much more frustrating than other customer segments.

Customer Experience 145

Customer Experience eCommerce Advertising Digitalization 145

PandaDoc

DECEMBER 19, 2022

In many cases, just initiating the first contact doesn’t deliver any business growth. When you only have a name and telephone number, enriching your lead entry is beneficial, as it will empower more effective qualification and segmentation. Enrich your ICP with each new use case and promotional tactic. Urge to buy.

B2B 98

B2B Sales Decision-making Publishing 98

Hubspot Sales

FEBRUARY 14, 2024

Social proof or case studies. Use segments. I already knew that you should segment emails, but the why behind this became very clear when I spoke to Ackerman. She says you can then write a sales email to a segment of the most disengaged people on your list or one-time buyers who have gone cold completely.

Sales 87

Sales Marketing B2B Digitalization 87

Hubspot Sales

MARCH 15, 2021

Not Segmenting Customers. That's why you need to segment your customers. Consider this study from William Poundstone's Priceless: The Myth of Fair Value (and How to Take Advantage of It). In this case, the third price was a "bargain" price — priced at $1.60. But the study didn't end there. Why is that?

Sales 110

Sales Profitability Publishing Value Proposition 110

Red Star Kim

JUNE 1, 2023

Completing submissions requires firms to set out the cases and transactions that have taken place during the year. Often these will contain an analysis of the major players which might include the leading advisors in the segment. They evidence their expertise and profile their leading lawyers and rising stars.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Red Star Kim

JULY 22, 2022

A buyer profile template is provided segmented by personal, needs and digital behaviour. And encouragement to develop evergreen content (such as “how to” guides, case studies, infographics, video, reviews and testimonials) which doesn’t go out of date. Legal marketing case studies (kimtasso.com).

Digitalization 130

Digitalization Marketing Construction Publishing 130

Arpedio

FEBRUARY 26, 2024

Developing customized content, such as whitepapers, case studies , and product demonstrations, that directly addresses the specific needs of each targeted account is crucial. Use automation tools to send targeted emails, segment your audience, and track campaign performance. Another thing that is key in ABS is personalization.

Advertising 52

Advertising Sales CRM Media 52

DemandFarm

AUGUST 11, 2023

AI can also help you segment data mined from CRM and marketing automation platforms to create hyper-individualized experiences. AI-enabled tools help you demolish data silos by merging data from disparate sources. “ Data analytics help us analyze behavior as well as segment and micro-segment and personalize content.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52

Zendesk

OCTOBER 13, 2023

The details of your customer success playbooks will change based on the use case, but each will follow a similar structure. Segment your target customers Segmenting target customers helps tailor a customer success playbook to address diverse needs. What’s in a customer success playbook? Call scripts. An internal knowledge base.

Customer Success 52

Customer Success Onboarding Customer Life Cycle Customer Experience 52

Arpedio

MARCH 26, 2024

Documenting Best Practices and Lessons Learned Case Studies: Document successful pre-sales engagements as case studies , highlighting key challenges, strategies, and outcomes to serve as learning resources for the pre-sales team.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Apptivo

DECEMBER 26, 2022

People start the year with gusto and enthusiasm, yet, 92% of New Year’s resolutions are abandoned, according to a study by the University of Scranton. Case Studies and User Stories. Segment your audience groups. People are looking forward to taking resolutions like every year. Test and optimize your campaigns.

Advertising 52

Advertising Communication Media Marketing 52

Help Scout

AUGUST 17, 2021

One study by McKinsey found only one-fourth of respondents thought training programs at their companies measurably improved performance. The problem is, studies show if we don’t actually use what we’ve learned within six days, we forget around 75% of it. Tip #2: Segment based on product/service (if possible). Well, not so much.

Financial Services 81

Financial Services Finance Communication Onboarding 81

ProlifIQ

MAY 1, 2023

We group our customers into segments based on the expansion revenue potential for their additional purchases. Complimentary Products they don’t use – We have 3 core products and segment customers only using one product (Relationship Map) as an example and target the buyer and core stakeholders with email marketing campaigns.

B2B 52

B2B Account Planning Stakeholders Advertising 52

Hubspot Sales

JANUARY 26, 2023

Blogging If you’re keen on writing, launching a blog offers a natural segment into entrepreneurship. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Case Study: Tamsen Webster Tamsen webster is a keynote speaker and message strategist. Offering ebooks?

Digitalization 94

Digitalization eCommerce Finance Internet 94

SalesGlobe

OCTOBER 10, 2023

Below are a few ways in which AI can benefit the Sales team: Virtual Assistant – Regarding repetitive tasks such as data entry, prospecting, segment, and lead generation, B2B Sales teams can use AI to automate these tasks. Ultimately, this approach will enhance customer satisfaction and build stronger, long-lasting relationships.

B2B 52

B2B Artificial Intelligence Sales Decision-making 52

Hubspot Sales

JANUARY 5, 2023

Buscemi adds, "There are tons of studies that say a buyer is 60% to 70% of the way down the buying cycle before they even reach a rep — and those studies are 10-years-old. Alternatively, if your prospect is concerned with the implementation process, share a customer case study that makes the implementation process more clear.

Stakeholders 104

Stakeholders Software Software Decision-making 104

Arpedio

MARCH 13, 2024

Market Research and Analysis Identifying Target Audience and Segments : The first step in understanding the market is identifying the target audience—the individuals or organizations most likely to benefit from your product or service. This may include sales presentations, product demos, case studies , brochures, and FAQs.

Value Proposition 52

Value Proposition Marketing Media Retail 52

Zendesk

FEBRUARY 12, 2024

This podcast is hosted by Zendesk—a leader in customer service software solutions—and brings you interviews with industry experts, case studies, and actionable insights. It provides actionable insights and is especially useful for businesses looking to improve their customer personas and segmentation.

Customer Experience 52

Customer Experience e-Learning eCommerce Artificial Intelligence 52

Zendesk

APRIL 18, 2022

Embrace case studies. Case studies are on the rise in B2B marketing and B2B lead generation. Previously kept to the dark corners of company websites, case studies now rank third in the top-used content types in B2B sales (behind email newsletters and blog posts, and tied with pre-produced short videos).

B2B 98

B2B B2C Software Software 98

Insightly

JUNE 24, 2022

While this probably isn’t the right time for an upsell, new customers can be great candidates for future testimonials, product reviews, and case studies. Assets like white papers, testimonials, and case studies can show the benefits of your offering without making an overt sales pitch. Deepen the relationship.

Decision-making 80

Decision-making Customer Experience Value Proposition CRM 80

Nutshell

MARCH 15, 2024

This is also the best time to get your lead on board for a free trial and make them aware of some of your prominent customer testimonials and case studies. Because CRM software will help you organize, segment, and share your prospect’s information with ease.

CRM 71

CRM Software Software Communication 71