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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

Michael Thomas is the founder of Magnetic Services. When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog. Service teams generally have that expertise but can’t scale as broadly as your SAM community.

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The Secret to Selling SaaS – Value vs. Product

Upland

This is especially true if marketing puts product features front and center, instead of focusing on the value your products deliver. It’s even more common if your products have that ethereal, shape-shifting quality of a cloud service or app. What is Sales Transformation and how can it help me? Wave) The list goes on.

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Zendesk Agents of Change program: Empowering communities with CX agent training

Zendesk

The Zendesk Agents of Change program partners with nonprofit organizations that offer workforce development training and upskilling services to historically marginalized or underrepresented adult communities. Agents of Change was launched in 2021 by the Zendesk Tech for Good team.

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4 key lessons from the frontlines of critical customer service

Zendesk

The vast majority of customer service isn’t critical, but that’s not the case for nonprofits working at the forefront of some of the most pressing challenges facing our planet and society today. Here are four ways that Zendesk’s Tech for Good partners are scaling and accelerating their ability to serve needy communities around the world.

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How software and cloud companies can scale CX with self-service and intelligent triage

Zendesk

The software and cloud services industry has seen market-defying growth in recent years, but growth comes with its own set of challenges. Instead, you need to focus on creating efficiencies so you can help more customers without requiring more resources. Why scaling is a challenge for software and cloud services companies.

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How servant leadership leads to great customer service

Zendesk

who have served in the military, many of whom are active participants in our veteran employee community. This community knows deeply and well what it means to be committed to the service of others—and to the common good. Here, Zendesk Senior Software Engineer Nick Klauer—who is also a squad leader in the U.S.

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Urban Alchemy uses Zendesk to help heal homeless communities

Zendesk

Nonprofit social enterprise Urban Alchemy is working to transform these spaces—and help heal the people in them—with the expertise of people who understand what it’s like to be disenfranchised. “We With honesty, compassion, and no judgment, they assess and serve some of the most traumatized and vulnerable people in urban centers.