Remove the-importance-of-an-account-list-management-strategy
article thumbnail

Account Management Guide – Defend and Grow Revenue

Upland

How can effective account management help you defend and grow revenue? You need a strategy to defend and grow revenue in not only key accounts, but in every account. Here’s where having a sales account management strategy becomes indispensable. How do we know this?

article thumbnail

How to Boost Sales Productivity with Account Planning

Upland

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. Without account planning, the sales process is reduced to putting basic facts and information into a proposal and emailing it to the prospect.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Create an Insanely Easy Strategic Account Plan + Template

Account Manager Tips

Strategic account planning process 1. Create your strategic account plan Categories Objectives Initiatives 4. Review and revise your account plan Strategic account plan Excel template Strategic account planning resources. To do that, you're going to need to dust off the strategy once in a while.

article thumbnail

What is a Land and Expand Sales Strategy?

Upland

Have you considered a land and expand strategy for your business? When focusing on driving revenue, it’s important to take a holistic view of the account. Leveraging account planning can be the best way to unlock the full effect of your land and expand strategy. Landing new business is essential for growth.

article thumbnail

Account-Based Selling – What it is and Why it Matters 

Upland

As sellers head into a future that feels uncertain , they can at least rest in this certainty – the human seller is as important as ever in complex, B2B sales. And because the human touch is so important, so is account-based selling. What is Account-Based Selling? Large B2B sales deals are not done one-on-one.

article thumbnail

21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Strategy 8. FAQ Do I need a degree to be a key account manager?

article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. The second question is “ Where will we play?”.