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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Having these pillars in place will create the key ingredient for success: the ability to differentiate yourself, sustain and ensure continued evolution while successfully and positively impacting the growth of your strategic customers. Three Pillars of Success. Five Elements of a COE. Thriving as a SAM in Today’s World.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Introduction In today’s fast-paced and challenging business landscape, maximizing organizational success hinges on seamless coordination across various functions. This unified effort propels businesses to new heights of success. I’m not saying it should report elsewhere, just that it is critical to commercial success.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. Let’s dive into the key barriers that often hinder sales leaders from reaching the full potential for their sales forces and explore strategies to break through these limitations. The result?

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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot Sales

A well-implemented CRM empowers you to understand your customers on a deeper level and deliver experiences that make each individual feel like a VIP. From using social listening to leveraging AI , we'll share strategies that will revolutionize the way you engage with your customers. CRM Tips and Tricks 1.

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What Leaders Need to Consider When Implementing AI

MDI Training

What Leaders Need to Consider When Implementing AI A New Step into the World of Technologies – Artificial Intelligence for Leaders Alexa, Chat-GPT, and Co – Artificial Intelligence (AI) is gaining more and more significance. Here are 5 tips on how to smoothly transition to these new technologies.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

With the huge time pressure on M&BD teams, it is tempting to dive into the campaign development, research and implementation without scoping and a full project analysis. A key element will be to agree what will and what won’t be included in the project and securing senior management support to maintain that focus at the outset.

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How to define a strong KAM Training Path

KAM With Passion

In a first post dedicated to KAM Skills & Competencies Development, we have explored how to define a solid approach to KAM Training based on 5 fundamental principles. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. Defining Skills & Competencies.