Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. Sometimes I have also presented sessions. The latest conference was reported in the winter edition of PM Magazine. Thanks to editor Matt Baldwin for his assistance. He reminded us of last year’s themes: post-Covid “normal”, Ukraine and inflation.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

NOVEMBER 9, 2023

It’s unusually practical claiming to “demystify” the strategy process – comparing strategy theory with strategy in the real world. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. There’s a satisfying emphasis on employee engagement throughout the strategy process.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Hubspot Sales

OCTOBER 19, 2018

Whether you’re just getting started or are an experienced realtor looking to attract new clients, these marketing tips will help you create a successful marketing plan. Build a blog. Build a blog. You can also start a blog and create content optimized for SEO. It’s evident there’s a market for real estate agents.

Marketing 145

Marketing Internet 145

Arpedio

MAY 30, 2022

Back to blog. Here’s what you need to be aware of right now if you are operating within Strategic Account Management and Account Based Selling : SAMA Conference Attendee Takeaways. With the rise of virtual selling comes the rise of omnichannel. Are you a journey orchestrator? Keep on reading.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media.

Media 130

Media Marketing B2C Stakeholders 130

Hubspot Sales

FEBRUARY 24, 2020

Using social media for brand-building is just the tip of the iceberg — social media is a valuable tool for driving sales. For companies that sell to consumers, your ideal customer profile should include information such as how old your buyers are, what their interests are, and what problem they are turning to your product to solve.

Media 124

Media Sales B2B B2C 124

Apptivo

SEPTEMBER 15, 2022

Having done the pre-sales effectively, salespersons can set up the sales call and with the following pro tips ensure better utilization of opportunities. Time is valuable for everyone! Sales calls need to be efficient, effective, and productive for both the seller and the buyer. The success of a sales call is founded on preparation.

Value Proposition 52

Value Proposition Sales Decision-making CRM 52

Hubspot Sales

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy. Because companies get stuck. But, it doesn’t have to be hard. But, it doesn’t have to be hard. What’s not to like?

Decision-making 111

Decision-making Management Acquisition Value Proposition 111

Hubspot Sales

JUNE 8, 2020

Here are three common challenges B2B sales reps need to overcome to keep brand experiences delightful for the prospect, plus some tips on how to overcome them. Here are three common challenges B2B sales reps need to overcome to keep brand experiences delightful for the prospect, plus some tips on how to overcome them.

B2B 85

B2B Sales Decision-making Marketing 85

Tidio

AUGUST 30, 2019

Before we jump into the subject of customer relations, consider this—. There are three varieties of customers: those you have, those you don’t (yet), and those you used to. And while it’s always a priority to focus on the current ones, the other two types are just as essential. Well, you want to get new customers, that’s obvious. Why do they stay?

Management 105

Management Acquisition CRM Software 105

SBI

DECEMBER 18, 2013

In all, there were 16 categories that honored thought-leaders; books, blogs and articles; software tools; and useful resources. In all, there were 16 categories that honored thought-leaders; books, blogs and articles; software tools; and useful resources. And Smart Selling Tools itself was nominated in several categories.

CRM 54

CRM Construction Internet Decision-making 54

Brooks Group

SEPTEMBER 29, 2022

This blog article will provide you with five helpful hints that will assist you in developing stronger connections and expanding your sales funnel. People are able to detect when you are simply interested in them for the fact that you might be able to close them as a deal, therefore being able to differentiate between the two is essential.

Sales 52

Sales Communication Construction Decision-making 52

Zendesk

FEBRUARY 7, 2022

But it’s now a key differentiator between companies, a top consideration for customers, and a profit-generating force in its own right. Customer support is having a moment. In a highly competitive, digital-first world , providing your customers with responsive, relevant support is more important than ever. Customer support definition.

Decision-making 52

Decision-making Customer Experience Insurance Business Growth 52

SmartKarrot

JUNE 2, 2021

Daniel Pink, in his bestselling book, ‘ To Sell is Human ’, speaks extensively about how negotiation as an act is only human. In this blog, we will talk about 5 such negotiating tips and skills that are an essential guide for Customer Success Managers. contact-form-7]. But before that, let us brush up on some basics.

Negotiation 10

Negotiation Customer Success Management Procurement 10

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. What do Experts have to say?

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21

SmartKarrot

JULY 22, 2022

It is no more only about differentiating one’s business from that of the competitors. If you are a new CSM who wants to learn the calculation of ROI of customer education, then this blog is specifically designed for you! There’s no denying the fact that customer education has now become an integral part of every SaaS business.

Customer Success 10

Customer Success Advertising Organization Media 10

Apptivo

OCTOBER 5, 2022

When a salesperson employs the principles of consultative selling, buyers find that they are empathetic and relevant and are more likely to engage with them. When a salesperson employs the principles of consultative selling, buyers find that they are empathetic and relevant and are more likely to engage with them. Build trust.

Value Proposition 98

Value Proposition CRM Software Software 98

SmartKarrot

NOVEMBER 22, 2022

Then, you continue to sell to the business across different projects and expand your services and profit margins over time. You could start by selling this tool to one company, but then you can expand your reach by offering additional products from within your software suite. What is the land and expand strategy? .

Customer Success 10

Customer Success Account Management Software Software 10

Hubspot Sales

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. To support forays into social selling, we've put together this massive guide, covering everything from social selling's definition to its measurement. What Is Social Selling? The Power of Social Selling.

Media 126

Media Sales Value Proposition Software 126

Hubspot Sales

JUNE 13, 2018

It’s one of the most well-known -- not to mention oldest -- selling systems. SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes. SPIN Selling Book Summary. SPIN Selling Questions. Modern SPIN Selling. What is SPIN Selling? SPIN Selling Acronym.

Procurement 144

Procurement Decision-making Meetings Publishing 144

MTD Sales Training

DECEMBER 2, 2019

It is 6 to 7 times harder to convert a new customer than to sell to an existing one. This is exactly why Key Account Management is one of the most important aspects of the sales process and an integral facet of every single business. Key Account Management Top Tips. All Customers Are Equal, Right? You’re In The Know….

Key Account Management 80

Key Account Management Account Management Management Suppliers 80

PandaDoc

MARCH 2, 2018

Unfortunately, there’s still a lot of administrative stuff that falls into your lap, like docs that need signing before payments can be processed. Unfortunately, there’s still a lot of administrative stuff that falls into your lap, like docs that need signing before payments can be processed. Hustling is good. WorkWave Route Manager.

Management 72

Management Sales Meetings CRM 72

SmartKarrot

JUNE 14, 2021

Here, in this blog, we will talk about some of the best tips that demonstrate how to do so in six easy ways. contact-form-7]. With this technique, you want to make your clients a part of your team by getting them to sell for you, just like your paid employees would do. You want to make customers for life.

Customer Success 17

Customer Success Negotiation Profitability B2B 17

Hubspot Sales

MAY 22, 2018

To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business. This post covers tips for writing a business plan, followed by an outline of what to include and business plan examples. How to Start a Business. Not so fun.

Finance 144

Finance Business Planning Small Business Investors 144