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Demystifying Artificial Intelligence

Mercuri International

Challenges and Opportunities for B2B Marketers. With AI poised to dominate discussions in the coming years, it has become crucial for B2B marketers to understand and adapt to this paradigm shift in technology. B2B Marketing in the AI Era: What now? The response was huge. And get the right answer… Is there a downside?

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How to Generate Local Leads? Lead Generation Guide

LinkedFusion

Local lead generation is the way to connect with your clients using online marketing strategies. You can find both local, national, and international leads using lead generation strategies. In this blog, we have talked about getting leads for your online business, local lead generation strategies, and more.

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The Case for Allowing Personal Emails on Lead Gen Forms

Customer Think

TweetLinkedInShareEmail Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll, almost half of the respondents (46%) indicated th.

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37 LinkedIn Social Selling Stats You Need to Know

Hubspot Sales

According to LinkedIn, 62% of B2B customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer. Harvard Business Review reports 90% of B2B decision makers never respond to cold outreach. When making B2B purchasing decisions, 50% of buyers turn to LinkedIn as a resource.

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What are sales leads? (+5 lead generation tips)

Zendesk

But the road to that finish line is reliant on a set of key players: sales leads. Before sales reps can meet their targets, they need a clear understanding of what a sales lead is and how a lead is different from a prospect. What are leads in sales? Types of sales leads. 5 proven lead generation tips.

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What’s a lead source? Here’s what it is and why it’s important

Zendesk

It’s no different for sales and marketing teams when sourcing leads. While you’re not sharing your work with a professor these days, your sales reps need to know where and how leads had first contact with your company. Without a proper citation to the source, a lead is less likely to convert. What is a lead source?

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How to generate sales leads and close deals

ACT

Did you know that 61 percent of businesses rank sales lead generation as their number one challenge? For small businesses , generating qualified leads is even more challenging because of limited resources and channels. But is it really that hard to generate new leads ? But how do you go about finding them?