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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

. …OR… Create a separate CRM record for each entity within the mega-customer, yielding dozens or even hundreds of separate account plans. I have struggled to devise a catchy, all-encompassing term for this option, so I will refer to it moving forward as the “Break & Glue.”. Phase 1: Break (apart) the account.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Over the past 12 months, SAMA has established a knowledgeable point of view based on hundreds of webinars, the SAMA Experts Council and countless interviews with members.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

This past year has created a new normal, where virtual engagement will remain even as we re-introduce face to face into our lives. Instrumental in selecting the account team and extended teams as well as the departmental point of contact. These points of contact are technical experts who provide support for specific topics.

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What is Bottom of the Funnel (BOFU)?

Upland

They may not be aware of your brand or even realize they have a specific need. There is no buying intent at this point. There are several strategies businesses can adopt for this: Content Marketing : Produce informative blog posts, infographics, and videos that provide value and address common pain points within your industry.

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How companies can bolster the well-being of their support teams with Tade Anzalone at Calm

Zendesk

But as Tade Anzalone of Calm points out, it doesn’t have to be this way. Subscribe to Conversations with Zendesk Stay up to date on the latest episodes on your favorite podcast platform such as Spotify , Apple , YouTube , and Stitcher , or return to the Zendesk blog for new episodes every two weeks.

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What are the Top Challenges Facing CROs and Sales Leaders?

Upland

These include an uncertain economic landscape, attracting and retaining top-notch talent, crossing the digital divide, and staying relevant even as the competition grows fiercer. It is also unlikely that this shortage will end this year, next year, or even in five years.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

As customers review their supplier relationships from this point forward, they will be asking tough questions. The co-value creation process includes your organization’s ability to engage internal stakeholders to sketch out a proposed co-value starting point that can be furthered with the customer early.