Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools
Strategic Account Management Association
OCTOBER 14, 2021
. …OR… Create a separate CRM record for each entity within the mega-customer, yielding dozens or even hundreds of separate account plans. I have struggled to devise a catchy, all-encompassing term for this option, so I will refer to it moving forward as the “Break & Glue.”. Phase 1: Break (apart) the account.
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