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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms. The second question is “ Where will we play?”.

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Sales Process vs. Sales Methodology: What’s the Difference?

Upland

I’ve lost count of how many times I’ve heard sales and revenue leaders use the terms, “sales process” and “sales methodology” interchangeably and incorrectly. What is a sales process? A sales process is a flow, and it is usually brand-free.

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A Guide to Sales Enablement AI 

Upland

Even musicians use AI to create catchy tunes. And now, savvy sales leaders are using generative AI , too. All you need is the right sales enablement AI tool. Ready to dive into sales enablement AI? What is sales enablement AI? Recorded phone calls, emails, and virtual meetings create mountains of data.

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CRM Lead Management Tips

Insightly

Unsurprisingly, CRM, or Customer Relationship Management , is the foundation of any successful sales and marketing strategy. At the heart of CRM lies lead management —a process that involves capturing, nurturing, and converting leads into loyal customers. What is a CRM? Let’s start with the basics.

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How Tom Carter at Kaiser Permanente Empowers Sales to Have Strategic Conversations | Building Modern Sellers Blog Series

Showpad

In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If My passion is around creating customer value—and I saw an opportunity to do this at Kaiser Permanente. . How do you think about sales and marketing today? .

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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

And finally, when they’re ready to talk to sales, they contact you. The strategies differ depending on who you want to communicate with. Create an ideal customer profile (ICP). Create an ICP/ buyer persona that makes it clear who this type of customer is. Each time you get their attention, you need to keep it.

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The Best Resources for Sales Managers

Nutshell

As a sales manager, you want to stay up to date with the latest sales trends, keep up with your sales skills and knowledge, and continually build your management and leadership expertise. There are lots of resources out there that can help you do this, from blogs to books to podcasts to newsletters.