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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . From all this, we stress tested long-held views about strategic account management. Offer broader interactions with customers. The future is now.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Customer-buying behaviors have also reshaped Amazon and other retailers in delivering everyday goods. The pandemic has forced organizations to pivot and reinvent how they engage with customers. Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations.

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Character Matters: Learn How to Become a Better SAM

Strategic Account Management Association

Customers are attracted to great explainers – those who bring credible clarity to complexity. Character accelerates customer engagement which is the real business of SAMs. The post Character Matters: Learn How to Become a Better SAM appeared first on Strategic Account Management Association blog. They] are the solution.”

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. This should also allow you to correlate stick rates/customer retention improvements, reduced churn, and account growth.

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What is 4 Zones™ Customer Engagement?

Clarity Engagement Solutions

The 4 Zones™ of Customer Engagement is a practical, coachable, and repeatable framework training delivered by Clarity that combines the setting of everyday language and industry-leading best practices. Our 4 Zones ™ training will help improve your company in the following areas: ? Internal Debriefing. 2. Mutual Commitment.

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Mastering Spin Selling: Techniques and Strategies

Arpedio

Developed by Neil Rackham in the 1980s, Spin Selling has since become a cornerstone of modern sales strategies, offering a systematic approach to understanding customer needs and closing deals effectively. The key objectives of Spin Selling include: Understanding the customer’s current situation and context.

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Account Management Techniques: Strategies for Success

Arpedio

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. In this blog post, we’ll delve into the intricacies of account management and explore key techniques for mastering this essential aspect of business operations.