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Ten insights on the future of SAM

Strategic Account Management Association

Whether you’re struggling to survive the pandemic or thriving and experiencing unprecedented growth, one thing is clear: We are experiencing radical shifts in how we conduct business with our most strategic customers. His other advice: Expand whom you interact with at your customers Focus more than ever on active listening.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . The session was moderated by Jim Ford, Chief Commercial Officer, Solecta and SAMA Chairman of the Board. The future is now. He has served on the board of directors at SAMA.

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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

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They designed new industry research methods that include both customers and sales reps. Here’s how they did it. While marketing was creating and organizing valuable content for sales reps to use, reps were often still unaware of what resources were available and how to best use them. A brand new function … and a pandemic.

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How Tom Carter at Kaiser Permanente Empowers Sales to Have Strategic Conversations | Building Modern Sellers Blog Series

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In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If What works is finding out how your story can become a part of theirs , so they see you in their solution and can imagine what it would be like having you as a business partner.”. “If

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Account Planning Template – Five Components for Success

Upland

How are sales teams meant to grow revenue in key accounts without a well-thought-out account planning strategy ? If you want to win new deals, retain existing customers, and grow revenue, you don’t need a one size fits all account planning template. ” -Abraham Lincoln. Not necessarily. This whitespace is where you can thrive.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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How Leea Huffine at Atlas Copco enables the sales team | Building Modern Sellers Blog Series

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In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We But the quick shift led to a positive outcome: “We came up with some new ways to reach our customers.”.