ACT

APRIL 11, 2023

Besides blog posts, you can also publish content in other formats, such as: E-books Case studies Whitepapers Industry reports Memes Infographics It’s also a good idea to repurpose existing content assets in different formats to maximise their reach and longevity.

Marketing 52

Marketing Small Business Supply Chain Publishing 52

Arpedio

OCTOBER 10, 2023

Creating personalized content for Account-Based Selling ← Back to blog There’s no way around it. In this blog post, we’ll delve into the significance of personalization within ABS. This can include custom whitepapers, case studies, webinars, and even personalized video messages.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Brooks Group

FEBRUARY 21, 2023

View this week's video Providing Value Stops You From Competing on Price Too many salespeople use their competition’s lower prices to justify offering discounts, reducing margin, and for the sake of the sale, giving away most of the company’s profit.

Negotiation 71

Negotiation Sales Training Value Proposition Retail 71

Apptivo

FEBRUARY 14, 2023

You can increase awareness through email marketing campaigns , social media posts, guest blogging and posting, whitepapers, and webinars. Stage 2 : Interest If you’ve been successful in raising awareness of your brand, you’ll notice that customers are interested in your offer.

Sales 52

Sales Media e-Learning B2B 52

SBI Growth

DECEMBER 24, 2012

You have to charge more to achieve the desired profit margin. Content” means blogs, whitepapers, webinars, slide shares, tweets, reviews, eBooks, podcasts, case studies, etc. This model is incredibly expensive. Headcount, benefits, car packages, travel – all cost a fortune. Ignoring Content Marketing. They usually go online.

Decision-making 130

Decision-making Sales Internet Profitability 130

MDI Training

SEPTEMBER 29, 2023

But suppose leaders repeat the mistake of using it as a tool to merely increase profitability at the expense of people and the planet. Facebook Twitter LinkedIn Download our International Whitepaper: This could also interest you: Leadership Between Connectedness and AI – A Conversation with Hamza Khan by Aline | 29.

Leadership 52

Leadership Artificial Intelligence Digital Transformation Emotional Intelligence 52

Apptivo

MARCH 9, 2023

For example, if they download a whitepaper, follow up with success stories to showcase a product or service. By sending automated emails to those who have shown interest, brands can use helpful content to bring them closer to a purchasing decision. Retargeting is like sealing the deal in e-commerce.

Sales 64

Sales Decision-making CRM Sales Management 64

OnStrategyHQ

DECEMBER 21, 2023

Profit margins. Resource Requirements : A content marketer to develop a holistic content marketing strategy and hard collateral that includes a library of blog posts, whitepapers, and webinars. A few practical gap analysis examples: Shipping and fulfillment times. Sales conversion rates or lead conversion rates.

Software 52

Software Software Construction Organization 52

Nutshell

JANUARY 14, 2020

There are several ways to get on your ideal client’s radar, including: Online ads Blog posts Whitepapers and eBooks Newsletters Social media. Not all visitors to your blog or trial subscribers are worth pursuing. Another way to find SaaS prospects is at trade shows and conferences. Qualifying.

Sales 127

Sales Software Software CRM 127

Hubspot Sales

MARCH 12, 2018

Hey [Prospect], Your blog article about [topic] was excellent. Have you ever thought about putting a call to action on the blog post that encourages visitors to download your whitepaper on the same subject? Prospect], Looks like you started a blog, but have stopped publishing. Your ebook on the topic was even better.

Publishing 145

Publishing Sales Software Software 145

SmartKarrot

JANUARY 17, 2022

– If that is the case, do not worry, as I have provided the details in the blog. Personal branding is pointed, purposeful, truly personal, prioritized, and profitable. Creating different types of content is also important- blogs, videos, whitepapers, and podcasts. What do you say? What exactly is personal branding?

Customer Success 11

Customer Success Value Proposition Prioritization Profitability 11

SmartKarrot

MAY 30, 2022

This can lead to a rapid decline in profits, loss in business, and reduced results in the company. Every company needs to create a plethora of information like blogs, webinars, whitepapers, videos, and other collateral. But what if customers in your B2B SaaS company are not achieving the success they signed up for?

B2B 10

B2B Customer Success Facilitation Customer Knowledge 10

SmartKarrot

JANUARY 5, 2021

His blog is highly credited as one of the richest sources of actionable information and guidance on Customer Success and SaaS growth. Apart from consulting and writing about customer lifecycle management and sustainable profitability, he is a generous contributor to non-profit initiatives. Rick Adams. James Scott.

Customer Success 21

Customer Success Leadership Customer Experience B2B 21

Apptivo

DECEMBER 7, 2022

Whitepapers, newsletters, interactive content, e-books are just a few ways to educate the prospect. A whitepaper is considered to be the user’s first resource when customers want to research a new product / service. When properly structured and published, Whitepapers establish the business as a cutting edge technological innovator.

B2B 96

B2B e-Learning Leadership Media 96

Hubspot Sales

AUGUST 21, 2023

This can be in the form of a blog, whitepaper, or video. It’s difficult to build, but, when successful, it sees a short sales cycle, zero cost to hire salespeople, and is highly profitable. With a high volume of sales, this model can be profitable and is fairly easy to build and scale as you hire more team members.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. Amarachi Ogueji.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

SBI

MARCH 6, 2018

71% of B2B marketers rely on whitepapers as one of their top pieces of content, but only 5% of buyers are willing to provide detailed contact information to get one. I wonder how much that number would go up if you made your whitepapers interactive? 81% of consumers trust advice and information from blogs.

B2B 55

B2B Marketing Decision-making Internet 55

Hubspot Sales

NOVEMBER 21, 2018

This can be in the form of a blog, whitepaper, or video. It’s difficult to build, but, when successful, it sees a short sales cycle, zero cost to hire salespeople, and is highly profitable. With a high volume of sales, this model can be profitable and is fairly easy to build and scale as you hire more team members.

Marketing 139

Marketing Advertising Decision-making Brainstorming 139

PandaDoc

JANUARY 14, 2021

The following types of content can help you build and increase brand awareness: Social media posts Whitepapers and eBooks Infographics Blog posts Videos. Establishing comprehensive blogs can help users with ongoing queries and keep them interested and build their trust. But be sure not to push your products or services just yet.

Decision-making 52

Decision-making Sales Media B2B 52

Showpad

OCTOBER 29, 2019

Engagement platforms can neatly display exactly which whitepapers, product sheets, case studies, use cases, videos, blogs, and other content forms customers have engaged with. Automating the Sales process : A shorter Sales cycle equals more time to pursue other Sales leads. However, as the 2018 research from CSO notes, just 18.6%

Onboarding 40

Onboarding Sales Facilitation Communication 40

Showpad

NOVEMBER 10, 2020

And how can you surface insights beyond the traditional ROI equation of net profit/investment x100 ? Customer lifetime value: The projected profit from the entire engagement with a customer. They may be consuming your: Blog posts. Whitepapers. How to measure your content marketing. Infographics. Social media videos.

Marketing 87

Marketing Supply Chain Profitability Innovation 87