SBI Growth

AUGUST 26, 2012

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. It is important to measure both the number of leads and the conversion rates.

Advertising 122

Advertising Media B2B Decision-making 122

Nutshell

APRIL 3, 2024

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Ready to take your search engine optimization (SEO) campaigns to the next level? Then, you must master learning how to conduct an SEO website audit! Table of Contents Why should you conduct SEO website audits?

Stakeholders 71

Stakeholders Digitalization Marketing Internet 71

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. Pro tip: Read more about social commerce in this blog post.

eCommerce 99

eCommerce B2B B2C Retail 99

Red Star Kim

OCTOBER 17, 2022

What is curiosity and why is it important in business relationships? Digital marketers will tell you that the first two words are the most important. From the offices of our hosts (Thank you firm Boodle Hatfield!) we looked out at the iconic building (nicknames including The Vase, The Boomerang and The Beer Gut). Hooks and Headlines.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Brooks Group

APRIL 9, 2024

The B2B buying journey is getting longer and more complex. The average B2B buying committee size is now seven , but groups as large as 20 are not unheard of. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

Value Proposition 92

Value Proposition Procurement Decision-making Stakeholders 92

Mike Kunkle

MAY 30, 2023

Purposefully orchestrating organizational performance improvement is difficult. It requires a wide range of knowledge, skills, capabilities, practices, and mindsets, as well as mental toughness, emotional maturity, and, often, the ability to influence without authority. As with most things, on the front lines of the real world, it’s a bell curve.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Brooks Group

JANUARY 24, 2024

This is good news for B2B sales teams that have faced economic headwinds, shrinking customer budgets, and delayed or canceled purchasing decisions. We surveyed over 150 B2B sales leaders across multiple industries to identify trends in seller capabilities and sales leader priorities for 2024. Will business be back to normal in 2024?

Supply Chain 96

Supply Chain Negotiation Sales CRM 96

Scovel

SEPTEMBER 22, 2021

It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization. There is no value for money that you can give others to speak positively of about you, your company, for your services. Build your brand by encouraging conversation: Blogging is about chatting.

Organization 84

Organization Media Digitalization Internet 84

Hubspot Sales

JUNE 30, 2020

Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Alignment between these three groups is especially important for B2B companies. Across all industries, consistent revenue growth is a challenge for 78% of B2B companies. Sales Cycle Time.

B2B 136

B2B Publishing Communication Organization 136

Red Star Kim

JUNE 27, 2023

Probably one of the most important reasons was that early involvement was more likely to secure buy-in from the outset. In the 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) client Experience (CX) and thought leadership remained top business development priorities.

Leadership 130

Leadership Management Stakeholders Communication 130

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business.

B2B 99

B2B B2C Media Software 99

Red Star Kim

JUNE 12, 2023

His webinar wasn’t targeted at professional services but the content was relevant. He stressed the importance of back links in enhancing your search results (ideally aim to add around 10 each month). Blog posts should appear at least once a week but ideally 3-4 times a week. Digital Marketing update webinars (June 2023).

Digitalization 130

Digitalization Marketing Advertising B2C 130

Red Star Kim

DECEMBER 18, 2023

We looked at case studies from professional services firms. The complexity of professional services firms adds to the strategy challenge. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

PandaDoc

JULY 1, 2020

Prospecting is the process of searching for potential buyers (the prospects) that are good fits for your service or product and then communicating with them in a way that moves them to the next stage of a sales pipeline. Why are they so important? Precision prospecting is the first step towards reaching new revenue heights.

Media 98

Media B2B Decision-making Software 98

Scovel

SEPTEMBER 22, 2021

It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization. There is no value for money that you can give others to speak positively of about you, your company, for your services. Build your brand by encouraging conversation: Blogging is about chatting.

Organization 59

Organization Media Digitalization Internet 59

Customer Think

APRIL 26, 2023

Earlier this month, I published an article discussing the importance of the 95:5 rule for B2B marketing. This rule states that up to 95% of business buyers are not in the market for many goods and services at any given time. The 95:5 rule isn't meant.

B2B 80

B2B Marketing Publishing Digitalization 80

Zendesk

APRIL 18, 2022

When someone is motivated to find you because they are looking for a particular product or service, the first point of contact—whether it’s a web search, referral, or an Instagram story—is the lead source. Blog articles. It’s no different for sales and marketing teams when sourcing leads. What is a lead source? Email campaigns.

Media 98

Media CRM B2C Energy and Utilities 98

SmartKarrot

FEBRUARY 12, 2021

Finding the right information and content is important. The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. SaaS (software as a service) companies have seen an exponential growth in the business sphere. The 20 Best SaaS Blogs You Must Follow. All That SaaS. SaaSMetrics.

Software 23

Software Software B2B Decision-making 23

Apptivo

OCTOBER 3, 2022

Watch the product lifecycle, but more important watch the market lifecycle.” – Philip Kotler. .” – Philip Kotler. However, as businesses grow, their ability to service every customer with the same level of care becomes a challenge. And, when and how does a buyer become a customer? What is Lifecycle marketing? Attract.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Brooks Group

APRIL 25, 2024

Your customer service team and your sales team both serve the same purpose: to support customers and improve the bottom line. Benefits of Long-Lasting Customer Relationships In today’s highly competitive business environment, the success of a company often hinges on how well its customer-facing teams—sales and customer service—cooperate.

Customer Success 52

Customer Success Supply Chain Sales Sales Training 52

Hubspot Sales

MAY 4, 2020

With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn. At the beginning of 2020, the average adult in the U.S

Media 115

Media B2B Decision-making Financial Services 115

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

B2B 87

B2B Decision-making CRM Communication 87

Scovel

SEPTEMBER 22, 2021

It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization. There is no value for money that you can give others to speak positively of about you, your company, for your services. Build your brand by encouraging conversation: Blogging is about chatting.

Organization 52

Organization Media Digitalization Internet 52

Brooks Group

MARCH 6, 2024

The Difference Between Sales Effectiveness KPIs and Metrics While both KPIs and metrics are used to measure performance, KPIs reflect the most important aspects of a business’s performance and directly align with its goals and objectives, while metrics are focused more on specific operational or tactical aspects of the business.

Organization 84

Organization Account Management Sales Sales Training 84

Arpedio

JANUARY 11, 2023

Back to blog. In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. How to Succeed With Account Management. Let’s show you how to get the most out of your account management! Table of Contents.

Account Management 52

Account Management Management Key Account Management B2B 52

Hubspot Sales

OCTOBER 14, 2019

You simply won’t succeed if you don’t take B2B selling for what it is: a high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling. Before we dive into the insider tips, let’s get crystal clear on what B2B selling entails. Here are key steps you may want to include in your B2B sales process.

B2B 133

B2B Value Proposition Decision-making Sales 133

Arpedio

AUGUST 9, 2021

Back to blog. From here on, you will be offered the opportunity to be onboarded to a service agreement with Arpedio. From here on, you will be offered the opportunity to be onboarded to a service agreement with Arpedio. MVP: An implementation based on transparency. ? Breaking down the setup. It’s as simple as that!

B2B 98

B2B Account Management Innovation Facilitation 98

Hubspot Sales

NOVEMBER 14, 2023

Did you know NASA plans to build houses on the moon by 2040 ? This means that in 17 years, you might be selling space voyages. Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) and more about how we'll sell them. Let's dive in. AI will level out the playing field.

Energy and Utilities 91

Energy and Utilities Media Sales Publishing 91

Strategic Communications

MAY 2, 2023

Isabel Ludick has had similar experience in using social media to help promote Excited Cats, a cat information blog, in her role as director of marketing. There are different pathways used by B2B and B2C companies. There are different pathways used by B2B and B2C companies. LinkedIn is really a must for any B2B organization.

Media 52

Media Marketing Advertising B2C 52

Strategic Communications

NOVEMBER 3, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Features are the attributes of a product or service–a statement of fact.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Customer Think

MARCH 3, 2023

The last decade has seen a meteoric rise in the value and importance of content in business. B2B service provider Visual Objects reports that even when visiting a brick-and-mortar storefront, 76% of visitors search for related online content […]

B2B 64

B2B Communication Digitalization Marketing 64

Scovel

SEPTEMBER 22, 2021

Social selling is a B2B and B2C social media marketing (SMM) strategy that utilizes social networking sites and applications to generate the leads, sales or one-on-one relationships with clients.Social selling is an effective approach to building awareness, trust and consideration over the course of the sales cycle. State your business goals.

B2B 52

B2B Media B2C Retail 52

Zendesk

FEBRUARY 17, 2022

The buyer’s journey (sometimes called a purchase journey) describes the process a customer goes through to purchase a product or service. The buyer’s journey (sometimes called a purchase journey) describes the process a customer goes through to purchase a product or service. Why is the buyer’s journey important?

Decision-making 98

Decision-making Media CRM Software 98

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. A strategic account is a customer that is particularly important to a business. We recommend you keep reading. Table of Contents 1. What is Strategic Account Management?

Account Management 52

Account Management Management Account Planning Co-Creation 52

SuperOffice

AUGUST 1, 2022

All you want is to attract more people who might be interested in your product or service. Different models imply different approaches to presenting your product or service. When focusing on low-ticket customers, you price your products/services moderately and use the cost as one of the key competitive advantages of your offer.

Decision-making 117

Decision-making Prioritization B2B Marketing 117

Apptivo

FEBRUARY 16, 2023

Importance of Email automation 4. Email automation: Gist Email automation, also known as triggered email or behavior-driven email, would be any message that is automatically sent out by the email service provider (ESP) in spontaneous reaction to an individual user’s specific actions taken on the website or app.

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

Strategic Communications

JUNE 29, 2021

” In this case, the question was related to consulting services but the question could just as easily apply to companies selling tangible products. services and tangible products ? Services can be sampled too! Sampling Services. For service organizations ? And, perhaps, it is in comparing the two ?

Advertising 84

Advertising e-Learning Decision-making Small Business 84