Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Strategic Account Management Association

JUNE 14, 2021

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

Global Accounts 520

Global Accounts Account Management Management Brainstorming 520

Arpedio

MAY 30, 2022

Key takeaways from SAMA’s Annual Conference. ? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Marketing supports messaging, digital advertising, and critical signals that informs the SAM.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Vantage Partners

OCTOBER 27, 2020

Overview The 2020 ASAP BioPharma conference came to a close a month ago and marked another year of bringing together talented and thoughtful strategic alliance professionals to share and reflect on their experiences in this field.

Digitalization 83

Digitalization Organization 83

Red Star Kim

OCTOBER 13, 2023

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. Senior management and human resource professionals stressed the need for transparency.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Hubspot Sales

OCTOBER 26, 2017

Professional conferences are not only an opportunity to meet industry leaders -- and maybe do a little prospecting -- they’re also a way to break yourself out of your usual routine and pick up new skills. After all, as valuable as conferences can be, they’re still time away from the office. The Best Sales Conferences.

Artificial Intelligence 111

Artificial Intelligence Sales Leadership Leadership Sales 111

Customer Think

NOVEMBER 3, 2023

Welcome to a pivotal guide crafted for event organizers, professionals, and marketers aiming to revolutionize their conference marketing strategies in 2024. In a market burgeoning with opportunities, it’s staggering that, as per 10times.com, almost 40,000 conferences took place in 2023, just in the US alone.

Marketing 59

Marketing Organization Digitalization 59

Strategic Account Management Association

AUGUST 24, 2021

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. Ask yourself: What does the acceleration of digital adoption and the explosion of available data mean for SAM?

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Zendesk

JULY 30, 2021

But even with all the talk of creating frictionless and convenient ways for customers to get in touch, one big thing was missing: digital messaging channels like Facebook Messenger, Instagram and WhatsApp. So people turned to digital channels—like ecommerce shopping and contactless store pickup. And that happened almost overnight, too.

Retail 98

Retail Digital Transformation Digitalization eCommerce 98

Upland

AUGUST 18, 2023

Undoubtedly it will be quite unique from previous conferences. Walking to the conference and back, however, shouldn’t be an issue, especially during daylight hours. One helpful tip with dealing with people on the street in San Fracisco in general is to avoid physical contact, and don’t take anything from anyone. Is SOMA Safe?

Artificial Intelligence 195

Artificial Intelligence Account Planning Innovation Digital Transformation 195

Scovel

MAY 10, 2021

A Digital Marketing Consultancy reviews your current online presence and helps in enhancing it to a further extent. Below are the reasons why your company should consider a Digital Marketing Consultancy. They are affordable assets: Digital Marketing Consultants possess great resources of marketing experts.

Digitalization 59

Digitalization Marketing Advertising Media 59

Showpad

SEPTEMBER 11, 2020

Traditional in-person conferences are a thing of the past — at least for the time being. Of course, attending a virtual conference from your home office or kitchen table is certainly different than being in a large conference hall surrounded by your peers. How to get the most from TRANSFORM. Make a game plan.

Digital Transformation 59

Digital Transformation Media Meetings Digitalization 59

PartnerTap

FEBRUARY 17, 2021

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. Dinners and face-to-face meetings have been replaced with Zoom happy hours, sales conferences are now virtual, and work from home is the new normal. More than ? 1] Banford, Jim.

Digital Transformation 98

Digital Transformation Digitalization Management Finance 98

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

FEBRUARY 16, 2023

Urgency was driven by the timing of a one day partner conference scheduled for November 2021. At the conference they focused on the overall vision, the next generation and strategic priorities, expectations of partners, client service and sector. At the November 2022 partner conference, sector heads presented their growth plans.

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Red Star Kim

MARCH 17, 2023

Neil remarked that the metaverse was a hot topic in mainstream marketing because it is an uncrowded and uncluttered digital space with emerging digital economies where an early entrant could demonstrate leadership, innovation and differentiation and offer clients a different kind of experience (immersive and interactive ).

Marketing 130

Marketing Transportation Leadership Digitalization 130

Zendesk

NOVEMBER 4, 2021

“And now a lot of organizations have brought back some element of being back in the office, whereas Zendesk really leaned all in on embracing the digital-first idea.”. To successfully complete that digital transformation, Zendesk’s leaders had to find new tools and processes that empowered employees to thrive in a remote work environment.

Digital Transformation 52

Digital Transformation Digitalization CRM eCommerce 52

Strategic Communications

JULY 7, 2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. Attending conferences and trade shows, reading and listening to blogs, webinars, etc., are all great ways to stay up-to-date. Recommended Reading.

Digitalization 52

Digitalization Marketing Publishing Communication 52

Showpad

OCTOBER 24, 2019

If you haven’t saved your spot yet, register today to be part of the world’s leading Sales Enablement conference. . She was dubbed a Top 10 Global Influencer in Digital Transformation by IBM and a Global Top 10 Marketing Thought Leader by Thinkers360.

Digital Transformation 56

Digital Transformation Sales Stakeholders Onboarding 56

Customer Think

DECEMBER 8, 2022

Events have been an essential part of the B2B marketing mix forever, and they are always evolving, adjusting to market forces. The pandemic was not the only recent driver for change. Buying behavior changes. New tools and techniques e.

B2B 72

B2B Marketing Digitalization 72

Red Star Kim

FEBRUARY 1, 2024

On 18 th January 2024, the Next conference reported on the 16 th edition of the Life Trends report on the midterm future of business, technology and design Keeping up with the pace of change – Accenture Life Trends 2024 | LinkedIn Where’s the love? This should be a major concern to marketers.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Xant

MAY 13, 2021

Since the landscape has changed dramatically in the past year, here’s what changed about the traditional inside sales vs. outside sales conversation and how sales are building new, digitally enabled teams, no matter where they set up their workspace. The Death of the Conference Room Meeting.

Sales 99

Sales Stakeholders Digitalization Construction 99

Customer Think

APRIL 2, 2024

Today’s blog post is a part of a series that I will be sharing over the next couple of weeks related to what I learned at the Agilysys Inspire User Conference in Las Vegas, March 18-20, 2024. I learned that consumers of all ages, ethnicities, and economic levels have embraced digital technology as a natural part of […]

Digitalization 45

Digitalization 45

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Events ranged from major conferences for 300+ people to seminars and webinars for around 30 to small group entertaining. One delegate was organising a Poker Night that evening.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

AUGUST 7, 2023

These are shared with their colleagues to act as a further prompt as well as inspiring others to try something new too The entire firm takes part in Tech Timeout Tuesday each year as an annual commitment to boost their digital wellbeing.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

SEPTEMBER 29, 2023

acquire points and digital trophies for competitiveness) and the ability to incorporate learning resources from social media and other sources. The system will be unveiled at a launch webinar on 1st November. 100 people have already signed up.

Meetings 130

Meetings Government Management Finance 130

Red Star Kim

AUGUST 30, 2022

Digital integration. Digital integration – various journeys into digital marketing developments including Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com). Customer focus (Championing the customer).

Marketing 130

Marketing Digitalization Insurance Communication 130

Strategic Communications

JANUARY 19, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic.

Digitalization 52

Digitalization Retail Media e-Learning 52

Red Star Kim

NOVEMBER 17, 2023

The firm had never worked with a creative agency or run a digital marketing campaign. Both survey and interviews were compiled into a report which was presented at a partner conference with themes for break outs. Prior to 2019 there were no marketing analytics in place. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

JANUARY 23, 2023

We saw first-hand how a digital divide can cause problems in creating, maintaining and growing relationships. To present ideas with impact – whether at a digital webinar or in front of 500 conference delegates. But there are differences in communication styles between generations and in digital environments too.

Emotional Intelligence 130

Emotional Intelligence Communication Digitalization Publishing 130

Xant

MARCH 3, 2021

Our customer conference—NEXT 2021 is just around the corner and we think you should be there. NEXT isn’t just any virtual conference. NEXT will feature speakers who have led digital transformations and pioneer best practices in sales. Enjoy the flexibility of a virtual conference. .

Digital Transformation 94

Digital Transformation Digitalization Marketing Sales 94

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. If appropriate, take the conversation offline via chat, email, or conference calls. Slack is hosting their flagship conference in London on October 13th. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. If appropriate, take the conversation offline via chat, email, or conference calls. Slack is hosting their flagship conference in London on October 13th. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Management Media 130

MDI Training

JUNE 26, 2023

In this blog post, we take a quick look at the exciting experiences and trends we witnessed at the conference. June 2023 | Digital Transformation , Leadership Impact , Leadership in the digital transformation | 0 Comments Sustainable individualization in leadership - pious hope or real alternative? What serves you next?

Digital Transformation 96

Digital Transformation Artificial Intelligence e-Learning Leadership 96

PandaDoc

MARCH 1, 2019

One of the biggest challenges digital marketing agencies face is both generating leads, and then turning prospects into customers. In the State of Digital Agency Report carried out by Databox and HubSpot, 60% of digital agencies named “finding new clients” as their top pain point. Well, the answer in many cases, nothing.

Digitalization 80

Digitalization Marketing CRM Sales 80

Xant

MAY 13, 2021

Since the landscape has changed dramatically in the past year, here’s what changed about the traditional inside sales vs. outside sales conversation and how sales are building new, digitally enabled teams, no matter where they set up their workspace. The Death of the Conference Room Meeting.

Sales 52

Sales Stakeholders Digitalization Construction 52