Customer success vs. customer experience: What’s the difference?
Zendesk
NOVEMBER 1, 2021
For example, the customer success team at a sales CRM company helps clients become knowledgeable experts who can then use the software to automate their sales process. The CS team provides onboarding resources—such as videos, knowledge base articles, and blogs—so their customers can make the most of the CRM. Onboarding stage.
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