Why should B2B organizations adopt KAM Technology
DemandFarm
MAY 9, 2024
Why should B2B organizations adopt KAM Technology With recent economic headwinds tightening everyone’s purse strings, driving growth from existing customers is in vogue. As acquisition becomes increasingly expensive, cross-sell and up-sell initiatives are the latest poster child(ren) of B2B revenue growth. Why? 1. Gartner research has shown that account-based upsell campaigns have increased Lifetime Value by 150%. 2.
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