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Mastering client-centric account growth in 2025, with Jenny Plant

Account Management Skills

In this episode Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing client accounts in 2025: Client-centric account growth 1. They have client development plans in place and work differently with ‘growth’ clients than maintenance clients.

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Strategic Planning Account-specific growth strategy alignment with account goals Collaboration with economic decision makers on long-term objectives Responsiveness to shifts in account strategy 4.

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Is it Time to Fire Your Key Account Manager?

DemandFarm

Relationship management , account planning, strategic partnerships, whitespace analysis , sales forecasting, competitive analysis, internal collaboration, executive presentations, tracking account growth… phew! That’s a lot of activities to squeeze in every single day.

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Sales Enablement Automation: 8 Ways Automation Can Streamline It

DemandFarm

A well-tuned system can mean the difference between a team that’s reactive and one that’s actively driving account growth. Automation elevates this by streamlining processes, freeing up reps to focus on high-value activities like building relationships and uncovering growth opportunities.

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RevOps Best Practices: An Ultimate Guide for Revenue Growth in 2025

DemandFarm

Here’s how: Whitespace Identification: AI ranks leads by conversion likelihood, helping KAMs focus on high-potential accounts and uncover untapped opportunities. Predictive Analytics: AI forecasts account growth and churn, empowering teams to take proactive action.

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4 Sales Success Factors for Economic Uncertainty

Brooks Group

Reassess Compensation Consider adjusting incentives to reward behaviors that build long-term value, such as customer retention, strategic account growth, and solution selling rather than just new logos.

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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Establish Clear Metrics Account management KPIs should include retention rates, account growth, and customer satisfaction. Create Appropriate Compensation Models For account managers, reward retention and growth within existing accounts.